The Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?
ReadAre the Programmatic Buyers of the Pandemic Driving Spending?
An influx of new brands began buying programmatically at the start of the pandemic. Many are still around. Who are they and which top buyers are driving spending?
ReadA Round-Up on The Latest in Ad Tech
Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?
ReadWhich New Advertisers are Using Programmatic?
The ad tech landscape is full of uncertainty. Yet new programmatic advertisers don’t seem to mind.
ReadWhich Industries Buy The Most In Programmatic?
The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.
ReadHow Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
ReadWho Were The Top Programmatic Advertisers in 2020?
Ad tech is surging. Who were the top spending programmatic advertisers in 2020?
ReadProgrammatic Advertising Explained: 32 Essential Terms [2021 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.
ReadWhich Brands are Investing in Programmatic OTT?
Programmatic OTT is expected to be a premium format favored by companies in 2021. Which brands are already testing and learning?
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