The 2 Biggest Programmatic Trends We’ve Seen in 2021

We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.

Read

B2B Digital: Direct vs Programmatic Buying Trends

How are B2B companies thinking about the loss of third party cookies and what changes are taking place ahead of time?

Read

The Latest Programmatic Trends on OTT

Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?

Read

Are the Programmatic Buyers of the Pandemic Driving Spending?

An influx of new brands began buying programmatically at the start of the pandemic. Many are still around. Who are they and which top buyers are driving spending?

Read

A Round-Up on The Latest in Ad Tech

Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?

Read

Which New Advertisers are Using Programmatic?

The ad tech landscape is full of uncertainty. Yet new programmatic advertisers don’t seem to mind.

Read

Which Industries Buy The Most In Programmatic?

The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.

Read

How Are Brands Using Programmatic Advertising on OTT?

As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.

Read

Who Were The Top Programmatic Advertisers in 2020?

Ad tech is surging. Who were the top spending programmatic advertisers in 2020?

Read