How Specialized DSPs Shape Advertising for Connected TV
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.
ReadThe Top Industries Buying Programmatic Ads
Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.
ReadThe Fast Advance of Programmatic Native Ads
As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.
ReadThe Top Advertisers Growing Their Programmatic Spend 2018-2019
Programmatic ad spend has increased by over 40 percent between 2018 and the first half of 2019. MediaRadar takes a look at which top programmatic advertisers of 2018 are increasing their 2019 spending the most.
ReadHow Podcast Advertising Fits In Programmatic Tech — or, vice versa
It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?
ReadProgrammatic Advertising Explained: 18 Essential Terms [2019 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.
ReadWill Amazon Own the Programmatic Advertising Market?
How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?
Read3 New Initiatives Taking Programmatic Advertising Higher
MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.
Read2019 Prediction: Big Year for Audio
For many years, we would hear "This is the year of mobile." From the first half (1H) of 2017 to the first half of 2018, mobile advertising did increase 42%, noted an IAB Internet Ad Revenue report conducted by PWC. By 2021, mobile video is expected to reach approximately $16.2 billion. Snapchat, the messaging and social media app, recognized the potential of this medium and capitalized on the expanding market. But, that doesn't seem to be what advertisers are focused on today. According to them, this is "the year of audio." Find out why now!
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