How the largest advertisers are shifting programmatic spend

Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?

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Biggest Movers and Shakers in August

Which industries are driving the growth in programmatic advertising—and which brands were the top spenders in August?

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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?

Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.

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What Percentage of Brands Use Programmatic in Their Advertising Mix?

Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?

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How the Pandemic is Impacting AdTech

AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.

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Which Categories are Adjusting Programmatic Spend the Most in July?

COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.

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Programmatic Advertising in the First Half of 2020

In April, programmatic ad spend experienced a slump, but was on the rise by May. How did programmatic fare in June?

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How COVID-19 is Impacting Programmatic Advertising

With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.

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Programmatic Advertising Explained: 24 Essential Terms [2020 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

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