Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.
ReadWhat Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?
ReadHow the Pandemic is Impacting AdTech
AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.
ReadWhich Categories are Adjusting Programmatic Spend the Most in July?
COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.
ReadProgrammatic Advertising in the First Half of 2020
In April, programmatic ad spend experienced a slump, but was on the rise by May. How did programmatic fare in June?
ReadHow COVID-19 is Impacting Programmatic Advertising
With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.
ReadProgrammatic Advertising Explained: 24 Essential Terms [2020 Update]
Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.
ReadSupply Side Platforms Becoming More Demand Focused
Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.
ReadMediaRadar’s 12 Ads of Christmas: 6 DSPs Distributing
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on ad spend across multiple industries and platforms — and these 6 DSPs that placed the most programmatic ads this year.
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