Supply Side Platforms Becoming More Demand Focused

Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.

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MediaRadar’s 12 Ads of Christmas: 6 DSPs Distributing

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on ad spend across multiple industries and platforms — and these 6 DSPs that placed the most programmatic ads this year.

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MediaRadar’s 12 Ads of Christmas: 9 Pharmas Placing

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 9 pharma brands investing in programmatic.

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MediaRadar’s 12 Ads of Christmas: 12 Engines Revving

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — first up, auto companies placing programmatically.

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These DTC Ad Buyers Are New to Programmatic

Many newer DTC players are finding programmatic has a higher ROI for their digital ad dollars. They get the benefit of both using ad creatives and placing them cost-effectively. Here are some programmatic DTC buyers we saw for the first time in Q3 2019.

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These 10 DTC Brands Spent the Most on Programmatic in Q3

From the first half of 2018 to the first half of 2019, advertisers increased their programmatic spend by 40 percent. One market in particular seems to do well with digital programmatic spend: direct-to-consumer. These DTC brands spent the most on programmatic in Q3.

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Q4 is Here: What 2018 Programmatic Spending Tells Us About 2019

There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.

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Top DTC Brands Are Spending $120M+ Programmatically

On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.

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Google Chrome Privacy Sandbox: What Gives?

Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?

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