The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.
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B2B Digital: Direct vs Programmatic Buying Trends
How are B2B companies thinking about the loss of third party cookies and what changes are taking place ahead of time?
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The Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?
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Are the Programmatic Buyers of the Pandemic Driving Spending?
An influx of new brands began buying programmatically at the start of the pandemic. Many are still around. Who are they and which top buyers are driving spending?
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A Round-Up on The Latest in Ad Tech
Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?
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Which New Advertisers are Using Programmatic?
The ad tech landscape is full of uncertainty. Yet new programmatic advertisers don’t seem to mind.
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Which Industries Buy The Most In Programmatic?
The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.
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How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
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Who Were The Top Programmatic Advertisers in 2020?
Ad tech is surging. Who were the top spending programmatic advertisers in 2020?
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