Who Were The Top Programmatic Advertisers in 2020?

Ad tech is surging. Who were the top spending programmatic advertisers in 2020?

Read

Programmatic Advertising Explained: 32 Essential Terms [2021 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

Read

Which Brands are Investing in Programmatic OTT?

Programmatic OTT is expected to be a premium format favored by companies in 2021. Which brands are already testing and learning?

Read

What To Expect From Programmatic In 2021

With its flexibility and data-driven nature, programmatic became increasingly popular last year. But will this still hold true in 2021? The experts weigh in.

Read

More B2B Advertisers Use Programmatic: How Much Are They Spending?

Programmatic is growing. Did the large shift of ad dollars from print to digital in the B2B space influence the size of programmatic campaigns?

Read

How the largest advertisers are shifting programmatic spend

Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?

Read

Biggest Movers and Shakers in August

Which industries are driving the growth in programmatic advertising—and which brands were the top spenders in August?

Read

Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?

Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.

Read

What Percentage of Brands Use Programmatic in Their Advertising Mix?

Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?

Read