Which Categories are Adjusting Programmatic Spend the Most in July?
COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.
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Programmatic Advertising in the First Half of 2020
In April, programmatic ad spend experienced a slump, but was on the rise by May. How did programmatic fare in June?
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How COVID-19 is Impacting Programmatic Advertising
With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.
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MediaRadar’s 12 Ads of Christmas: 6 DSPs Distributing
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on ad spend across multiple industries and platforms — and these 6 DSPs that placed the most programmatic ads this year.
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MediaRadar’s 12 Ads of Christmas: 9 Pharmas Placing
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 9 pharma brands investing in programmatic.
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MediaRadar’s 12 Ads of Christmas: 12 Engines Revving
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — first up, auto companies placing programmatically.
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These DTC Ad Buyers Are New to Programmatic
Many newer DTC players are finding programmatic has a higher ROI for their digital ad dollars. They get the benefit of both using ad creatives and placing them cost-effectively. Here are some programmatic DTC buyers we saw for the first time in Q3 2019.
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These 10 DTC Brands Spent the Most on Programmatic in Q3
From the first half of 2018 to the first half of 2019, advertisers increased their programmatic spend by 40 percent. One market in particular seems to do well with digital programmatic spend: direct-to-consumer. These DTC brands spent the most on programmatic in Q3.
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Q4 is Here: What 2018 Programmatic Spending Tells Us About 2019
There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.
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