How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]

To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.

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Supply Side Platforms Becoming More Demand Focused

Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.

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Google’s Privacy Updates: What Do They Mean to Me?

Earlier this month, Google announced that it would remove contextual content categories from its Ad Manager by February of the upcoming year. What does the move mean in context?

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MediaRadar’s 12 Ads of Christmas: 3 Sofa Beds

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on 2019 ad spend across multiple industries and platforms — like these top 3 furniture brands advertising programmatically.

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MediaRadar’s 12 Ads of Christmas: 6 DSPs Distributing

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on ad spend across multiple industries and platforms — and these 6 DSPs that placed the most programmatic ads this year.

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MediaRadar’s 12 Ads of Christmas: 9 Pharmas Placing

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 9 pharma brands investing in programmatic.

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MediaRadar’s 12 Ads of Christmas: 12 Engines Revving

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — first up, auto companies placing programmatically.

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How Advertisers Are Using Ad Tech in Q4

With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.

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Publishers Enter Uneasy Partnership With Facebook News

The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.

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