How Specialized DSPs Are Shaping Connected TV (CTV) Advertising
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.Read
Google Chrome Privacy Sandbox: What Is It and Why Does It Matter?
Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?Read
How Podcast Advertising Fits Into Programmatic Technology
It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?Read
Supply Path Optimization (SPO): What Is It and Why Is It a Big Deal for Programmatic Ads?
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.Read
eSports Are Opening New Ad Inventory for Brands
Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.Read