Not All Ad Sales Prospecting Tools Are Created Equal: The True Value of Data

Ad sales tools are only as helpful as the quality of their data. What makes data good, and how can that data be used to bolster ad sales? We've broken it down for you.

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How to Get Your Prospects Out of their Comfort Zone

For many advertisers, the idea of staying the course is much more appealing than going out on a limb. How do you convince them of the latter?

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5 Questions Ad Sales Intelligence Tools Should Answer for their Ad Tech Users

In the current ad sales market, ad tech companies need to keep up with the demand for more immersive, customized pitches. Here's how to find the right software to cut your research time and find the best advertisers for your company.

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Programmatic TV: 7 Essential Terms

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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Don’t Just Phone it In! 7 Phone Sales Tips to Win at Ad Sales

The critical phone sales tips that every ad sales professional should be aware of. Includes ways to optimize your conversations so you can close more deals!

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4 Sales Call Planning Tips: Ad Tech Companies

Ad tech companies focus on brands too, yet they also aim to uncover new opportunities outside of their programmatic scope and capitalize on shifting digital advertising budgets. These are the 4 questions that ad tech companies should be asking themselves about their prospects before a sales call.

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