Google Chrome Privacy Sandbox: What Is It and Why Does It Matter?
Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?Read
How Podcast Advertising Fits Into Programmatic Technology
It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?Read
Supply Path Optimization (SPO): What Is It and Why Is It a Big Deal for Programmatic Ads?
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.Read
Are Interactive Voice Ads Going Too Far?
Interactive voice ads represent a double edged sword. How can brands and media companies realize the benefit of highly engaging audio ads without risking the alienation of their audience?Read
eSports Are Opening New Ad Inventory for Brands
Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.Read
Programmatic TV: 7 Terms You Need to Know in 2023
Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.Read
The Fast Advance of Programmatic Native Ads
As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.Read
OOH is Getting a Makeover Thanks to Ad Tech
ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.Read
Supply-side Platforms (SSPs) Shift Their Focus to Creating Demand for Advertisers
Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.Read