Adobe: ‘New’ Kid on the Ad Tech Block?

Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.

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How Specialized DSPs Shape Advertising for Connected TV

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

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The Top Industries Buying Programmatic Ads

Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.

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eSports: The New Media for Advertisers

Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.

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The Fast Advance of Programmatic Native Ads

As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.

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The Top Advertisers Growing Their Programmatic Spend 2018-2019

Programmatic ad spend has increased by over 40 percent between 2018 and the first half of 2019. MediaRadar takes a look at which top programmatic advertisers of 2018 are increasing their 2019 spending the most.

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How Podcast Advertising Fits In Programmatic Tech — or, vice versa

It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?

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Amazon Buys Sizmek, Moving the Needle on Ad Tech

Acquiring Sizmek will allow Amazon to move closer to the duopoly Google and Facebook have in programmatic digital advertising. Here's what we know so far.

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Not All Ad Sales Prospecting Tools Are Created Equal: The True Value of Data

Ad sales tools are only as helpful as the quality of their data. What makes data good, and how can that data be used to bolster ad sales? We've broken it down for you.

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