Ad Sales Data: A Make or Break for Sales Prospecting Tools
Ad sales tools are only as helpful as the quality of their data. What makes quality data, and how can that data be used to bolster ad sales?Read
5 Hacks for Clean Contact Data (Number 5 is Our Favorite) – [2022 UPDATE]
The hard truth: if your sales leads aren't updated, most of them are worthless. Read on to see how you can keep your contact data fresh.Read
What are the Latest Samsung and Apple Ad Tech Trends?
As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?Read
Military Recruitment is Difficult: Programmatic Helps Target Young Adults
As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?Read
2022 and Beyond: Three Ad Tech Trends that are Here to Stay
Of the ad tech developments that sped up during the pandemic, which three are here to stay?Read
Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)
Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?Read
Top DSP Services — How are They Changing in the Next Stage of Ad Tech?
Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.Read