How Specialized DSPs Shape Advertising for Connected TV
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.
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Viacom/CBS Merger Makes Waves
The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.
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Are TV commercials really getting shorter?
Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?
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Trend Report Preview: TV Advertisers With RFPs Coming Soon
upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.
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How Mergers are Changing the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.
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Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
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