Viacom/CBS Merger Makes Waves
The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.
ReadAre TV commercials really getting shorter?
Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?
ReadTrend Report Preview: TV Advertisers With RFPs Coming Soon
upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.
ReadHow Mergers are Changing the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.
ReadWhy Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
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