![How Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]](https://mediaradar.com/wp-content/uploads/2020/01/pacs-super-pacs-ad-spend-1-640x460.jpg)
Google’s Privacy Updates: What Do They Mean to Me?
Earlier this month, Google announced that it would remove contextual content categories from its Ad Manager by February of the upcoming year. What does the move mean in context?
Read
MediaRadar’s 12 Ads of Christmas: 3 Sofa Beds
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on 2019 ad spend across multiple industries and platforms — like these top 3 furniture brands advertising programmatically.
Read
MediaRadar’s 12 Ads of Christmas: 6 DSPs Distributing
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on ad spend across multiple industries and platforms — and these 6 DSPs that placed the most programmatic ads this year.
Read
MediaRadar’s 12 Ads of Christmas: 9 Pharmas Placing
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 9 pharma brands investing in programmatic.
Read
MediaRadar’s 12 Ads of Christmas: 12 Engines Revving
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — first up, auto companies placing programmatically.
Read
How Advertisers Are Using Ad Tech in Q4
With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.
Read
Publishers Enter Uneasy Partnership With Facebook News
The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.
Read
AI in Ad Tech: More Than Hype
The use of AI in marketing stacks is both farther reaching and closer at hand than many imagine.
Read
These 10 DTC Brands Spent the Most on Programmatic in Q3
From the first half of 2018 to the first half of 2019, advertisers increased their programmatic spend by 40 percent. One market in particular seems to do well with digital programmatic spend: direct-to-consumer. These DTC brands spent the most on programmatic in Q3.
Read