MediaRadar is a sales enablement platform that distils advertising data into actionable insights and advice used by sales teams at media companies and agencies to prospect for new business, create compelling pitches and increase revenue.
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In 2017, many questions arose regarding advertisers and the content they're surrounded with.
Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.
It was a much-needed conversation that hadn't yet had the proper light shone on it.
MediaRadar has put in a continuous effort to keep the conversation moving forward, steadily.
On November 9th, 2017, we held a panel event called, Transparency & Trust: What the Future Looks Like in a Programmatic World.