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On Our Radar

On Our Radar

May 19, 2017, 4:02 pm
Follow the Money - The Rise of Native Video

Consumer trends are evolving.  2016 marked the first year that consumers made a majority of their purchases online rather than in store, according to an annual survey by comScore. This shift is leading to the slow death of traditional retail, with major retailers such as Macy’s and Sears closing stores across the country. Purchasing goods digitally has become incredibly easy and pain-free thanks to the likes of Amazon. In fact, 44% percent of smart phone users made purchases on their phone in 2016, according to that same comScore report.

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