MediaRadar is a sales enablement platform that distils advertising data into actionable insights and advice used by sales teams at media companies and agencies to prospect for new business, create compelling pitches and increase revenue.
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Consumer trends are evolving. 2016 marked the first year that consumers made a majority of their purchases online rather than in store, according to an annual survey by comScore. This shift is leading to the slow death of traditional retail, with major retailers such as Macy’s and Sears closing stores across the country. Purchasing goods digitally has become incredibly easy and pain-free thanks to the likes of Amazon. In fact, 44% percent of smart phone users made purchases on their phone in 2016, according to that same comScore report.Read More