Create Your Advertising Campaign Faster Than Ever
MediaRadar provides the information needed to make strategic ad buying decisions.
Uncover New Media Formats to Reach More Potential Buyers
The advertising landscape is constantly evolving. MediaRadar adapts to the market so you can expand your reach and find new buyers.
See where competitors are placing ads across media formats and understand buying strategies across product categories.
Monitor Primary and Emerging Competitors
Compare your media mix to the competition’s. Do you want to go head-to-head or buy ads with different media partners? Using MediaRadar you will know if there is new competition advertising within your market. Also review their creative to see how your messaging differs.
Easily Determine the Right Media Partners
Instantly see any brand’s advertising investment by month or year-over-year. Know if you are buying too much, or not enough advertising compared to others in your market.
See which media companies are good partners to advertisers like you and decided to buy with them or to adopt a different strategy.
Get Inspired When You Review Any Brand’s Creative
Review recent ad creative across media formats. Know when and where it ran, as well as, their estimated budget. See how specific creative fits into an entire campaign.
View your competitors’ ad messaging and understand what you need to do to stand out!
Here's What MediaRadar's Users Think
I love MediaRadar! I send out the Missed Business Report to my team to show them who’s spending in digital with our competitors. I also highlight the ones that are buying TV, but not digital with us. They then go into the Perfect Pitch to see what formats a brand is buying and understand their spending cycles. We also see whether they’re doing programmatic or direct, and who they’re targeting.
MediaRadar provides high-level insights as well as in-depth granularity that you can’t get anywhere else. It’s a one stop shop with excellent resources to help our team sell more strategically and effectively.
I’ve been using MediaRadar for many years. It’s by far the most helpful resource in the media business. To be successful in today’s highly competitive environment, MediaRadar is a must. I couldn’t imagine not having this incredible tool in my toolbox.
Why Choose MediaRadar?
Marketers welcome MediaRadar’s actionable insights as they create and modify their media strategy.
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