MediaRadar Privacy and Cookie Policy

MediaRadar, Inc., is a Sales Intelligence and Insights platform and technology company. This policy describes the privacy practices that MediaRadar, Inc. (“MediaRadar”, “we”, “us”, “our”) employs relative to data collected and used on our websites and applications that link to this policy, such as www.mediaradar.com, www.adradar.com, MediaRadar iPhone App or any other website where this policy is displayed that our clients use.

MediaRadar complies with all U.S. and U.S. state privacy laws, in addition to the EU-U.S. Privacy Shield Framework, that are applicable to our business practices and collections. We continue to adhere to the  EU-U.S. Privacy Shield Framework (when applicable) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data (as defined below) from European Union member countries. We have certified that we adhere to the Privacy Shield Principles of Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; and Recourse, Enforcement, and Liability. If there is any conflict between the policies in this Privacy Shield Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit www.privacyshield.gov.

Public Website Visitors and Users

As a SaaS operator, MediaRadar collects non-personally-identifying information typically made available by web browsers and servers, such as browser type, date and time of visit and IP address. This information is collected to measure and improve service quality. Individual non-personally-identifying information is never made available publicly.

MediaRadar collects personally-identifying information (“Personal Information”) from public website visitors and users only when you choose to provide it to us. To be a Public Visitor and User means you are not a MediaRadar client or have not participated in a demo or trial of any MediaRadar services. Personal Information may include: name, address, telephone number, or email address. We will use this Personal Information to help us process your registration, fulfill your request, respond to your inquiry, or send you marketing information about MediaRadar services. We may also be required to disclose Personal Information in response to a lawful request by public or regulatory authorities, including to meet national security or law-enforcement requirements.

Public Website Visitors and Users whose Personal Information is covered by this Privacy Policy have the right to access such Personal Information and to correct or amend it. Deletions are allowed if Personal Information is inaccurate or has been processed in violation of the Privacy Law or Policy Principles (except when the burden or expense of providing access, correction, amendment, or deletion would be disproportionate to the risks to the person’s privacy, or where the rights of persons other than the person making the request would be violated). Requests for access, correction, amendment, or deletion should be sent to: privacy@mediaradar.com or to Privacy Official, MediaRadar, 252 W 37th Street, Suite 1001, New York, NY 10018.

 MediaRadar Contacts

MediaRadar publishes contact information to help our clients connect with media buyers and advertising agencies. This information is part of our “MediaRadar Contacts” service, which contains a combination of publicly available information, logically derived contact information collected using proprietary methods, and information provided directly to MediaRadar. This may include: name, title, company, location, company or direct dial business phone number, and work email address. This information is only available to paying clients and is never made public. Requests for correction or amendment to this information should be sent to privacy@mediaradar.com. In responding to these requests, MediaRadar will comply with all applicable U.S. domestic and international privacy laws. MediaRadar does not store information on contacts located in the European Union.

Cookies

MediaRadar may store a unique identification number, the username, and login status in a “cookie” on each visitor’s computer. The identification number is retained and utilized to track usage of the web site in order to provide you with products or services you may be interested in, while the username and login status are only used for display purposes and site functionality during your current web session.

In order to change these cookie preferences, you must change your browser’s preferences to disable cookies or delete cookies. Please note that disabling cookies for our services will affect the ability to use those services. Security information is specific to each browser and operating system. Please check with your browser’s specific company for more information.

Information Security

MediaRadar is a multi-tenant SaaS application provider with focus on security at all tiers. We utilize state of the art hosting facilities with software and hardware firewall security and continuous network intrusion detection. Our application is secured from the point of login. All application traffic is SSL encrypted. Data is stored on a firewall-protected database server.

We perform rigorous logging and monitoring at the application level to ensure security and availability of service. Our dedicated operations team routinely performs pro-active application scans to ensure compliance.

Third-party Services

MediaRadar does not currently share any data with non-agent third parties. If that practice should change in the future we will update this policy and provide individual with opt-out or opt-in choice as required. MediaRadar utilizes Google Analytics to analyze the usage of its websites. For more information on Google Analytics and its privacy policy, please visit http://www.google.com/analytics/learn/privacy.html.

MediaRadar may also employ the services of CrazyEgg to collect information about how our site is used. For more information on CrazyEgg and its privacy policy, please visit https://www.crazyegg.com/privacy.

Our ad network partners may use cookies and pixels to collect non-personally-identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests.

Pursuant to the Privacy Shield MediaRadar may be liable for the onward transfer of EU personal data unless we can prove we are not responsible for the damages incurred.

Note that MediaRadar may be required to release personal data of EU individuals in response to lawful requests by public authorities including to meet National Security and law enforcement requirements.

Recourse, Enforcement, and Liability

MediaRadar’s participation in the EU-U.S. Privacy Shield Framework is subject to investigation and enforcement by the Federal Trade Commission.

In compliance with all applicable U.S., State, and International Privacy Laws and Practices, MediaRadar commits to resolve complaints about your privacy and our collection or use of your Personal Data. Data Subjects with inquiries or complaints regarding Privacy Policy violations should first contact MediaRadar at: privacy@mediaradar.com.

If you have any questions about our privacy practices, you can send a written request to privacy@mediaradar.com or to Privacy Official, MediaRadar, 252 W 37th Street, Suite 1001, New York, NY 10018.

Changes to Privacy and Cookies Policy

MediaRadar reserves the right to change this Privacy and Cookies Policy without prior notice at any time, and will do so by posting the updated version on our Site.