Publishing & Marketing Trend Reports

We have our finger on the pulse of the publishing, advertising, and marketing landscape!

Our Trend Reports are full of insightful benchmark data and analysis to help you learn about the most current trends across the publishing and advertising industries. Help inform your strategy today! If you’re a member of the media and would like additional information or data simply submit your inquiry or call Jaci Hoffmann at 646.652.7000 Ext. 714.

Digital Trends for Political Campaigns in 2016
May, 2016

Programmatic for B2B
March, 2016

The Impact of the FTC’s Guidelines for Native Ads
February, 2016

5 Fundamental Ways to Increase Your Ad Sales
January, 2016

Hot Trends in Mobile Ad Sales
December, 2015

Mobile Cross-Screen Ad Placement Trends from Late Summer 2015
November, 2015

Auto Companies Increased Their Online Advertising Activities, Increasing Unit Sales, Particularly Light Trucks
August, 2015


MediaRadar Native Advertising Index
February, 2015

MediaRadar Native Advertising Index
November, 2014

Advertisers Continue to Move Into Print
October, 2014

MediaRadar Online Video Advertising Index
October, 2014

Little Overlap Between Print and Online Advertisers In Consumer Magazines
October, 2014

Special Ad Features Abound in September Fashion Issues
September, 2014

Professional Service Brands Deliver Ad Pages
August, 2014

Outdoor Athletics Advertising Up In Time For Summer
June, 2014

Garden Supply Ad Pages Grown Over 2013
May, 2014

Jewelry Ads Sparkle for Mother’s Day
May, 2014

Financial & Real Estate Ads Rebound
February, 2014

Apparel Brands Increase Print Advertising
December, 2013

Magazines Thirsty for Beverage Ads in Q3 2013
October, 2013

The State of the Banner Ad
October, 2013

Cosmetics Brands Increase Advertising
June, 2013

Magazines Were Hungry For Food Ads In Q1
March, 2013

Cosmetics Brands Increased Advertising in 2012
January, 2013

Which Fashion Magazines had the Best Ad Sales?
December, 2012

Beer Brands Increased Advertising in Q3 2012
November, 2012

Are Tobacco Companies Increasing Advertising?
September, 2012

Periodicals relying on MediaRadar to enhance their reporting: New York Times, Business Insider, Advertising Age, Folio, Media Life, and dozens more.