Quibi Wasn’t the Only Small Streaming Platform: How Do the Rest Fit In?
There are hundreds of streaming services buying programmatic, but who exactly are the smaller services and what's their role?Read
How are Robinhood and Investment Firms Spending on Programmatic?
As Robinhood prepares to go public, it’s gearing up by spending more on programmatic advertising. And it’s not alone. The entire investment category is spending more.Read
Google Welcomes UK Regulator to Oversee the Depreciation of Cookies
Google is delaying its farewell to the cookie until 2023. Not only that, but it has given UK authorities full oversight of the transition.Read
The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.Read
Facebook Advertisers: Direct vs Programmatic Buying Trends
Facebook Ads Manager acts as a unique Demand Side Platform (DSP). How many Facebook advertisers buy direct digital ad space elsewhere?Read