How Retirement Services Target Aging Consumers

Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?

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How Blockchain Helps Ad Tech

Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?

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As Cryptocurrency Goes Mainstream, More Advertisers Show Up

As crypto trading platforms try to get in on the $2 trillion market, we're seeing more advertisers pushing their products. How much are they spending?

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NFL Agrees on Betting Partners: Ad Dollars are Flowing

The NFL has signed deals with three official sports betting partners. How has that impacted advertising spending?

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2022 and Beyond: Three Ad Tech Trends that are Here to Stay

Of the ad tech developments that sped up during the pandemic, which three are here to stay?

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Biggest Retail Brands Buying Through AdTech

Retail programmatic spend is up significantly as the school year starts. Who are the top spenders?

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Snapchat Engagement is Up: Which Brands are Advertising? (2021 Update)

Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?

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Marketers Need Help With First-Party Data: Ad Tech Companies Get Creative

Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?

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Taking Responsibility for Brand Safety and Suitability

What are brands doing to ensure their programmatic efforts don’t do more damage than good?

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