Digital Retail Competition is Fierce: How are Brands Winning Customers?

As eCommerce continues to grow, customer acquisition costs are increasing. How much have brands increased their programmatic spending?

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How are Advertisers Spending on Programmatic as Cookies Depreciate?

While the ad tech industry faces a time of experimentation, how are advertisers spending on programmatic? Who are the top spenders?

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What’s the Latest with Cookie Alternatives?

Which solutions are emerging as the top alternatives to the third-party cookie? And which will enable flexibility?

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What are the Latest Samsung and Apple Ad Tech Trends?

As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?

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Military Recruitment is Difficult: Programmatic Helps Target Young Adults

As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?

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How Retirement Services Target Aging Consumers

Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?

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How Blockchain Helps Ad Tech

Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?

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NFL Agrees on Betting Partners: Ad Dollars are Flowing

The NFL has signed deals with three official sports betting partners. How has that impacted advertising spending?

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2022 and Beyond: Three Ad Tech Trends that are Here to Stay

Of the ad tech developments that sped up during the pandemic, which three are here to stay?

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