• Ad Tech
• Advertising Trends
• Programmatic Advertising
• Programmatic TV Advertising
• TV Trends

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

• Mobile Advertising
• Snapchat

Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?

• Ad Tech
• Programmatic Advertising

Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?

• Ad Tech
• Podcast Advertising
• Programmatic Advertising

It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?

• Advertising Trends
• TV Advertising

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

• Ad Tech
• Advertising Trends
• Programmatic Advertising

Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.

• Mobile Advertising
• Online Advertising

About midway through 2017, Google made an announcement that, come 2018, it's extremely popular web browser, Chrome, would instill stricter ad blocking standards. The announcement raised speculation, as publishers and advertisers were left to wonder exactly what types of ads would be getting blocked on Chrome, and how Google would handle violators.

• Cross-Platform Advertising
• Sales Tips

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

• Ad Tech

Interactive voice ads represent a double edged sword. How can brands and media companies realize the benefit of highly engaging audio ads without risking the alienation of their audience?