What You Need To Know About YouTube’s New Direct Response Solutions
Direct-response advertising has become essential for publishers in this economic downturn. YouTube has taken direct-response to the next level. Learn about the update here.
ReadWhat’s new at Snapchat? Highlights from Snap Partner Summit 2020
Snapchat recently announced major updates at its virtual Snap Partner Summit 2020. What are the biggest changes?
ReadBiggest Movers In Programmatic In May
In April, we saw a drop in programmatic spend, but now that initial slump has rebounded. Who is driving the growth? Here we share our insights.
ReadWith Increased Video Game Usage, How Are In-Game Ads Adjusting?
Business is looking good for the video game industry. How are brands using in-game advertising to reach consumers?
ReadWhat Are The Big Updates At Instagram This Week?
Instagram announced it was offering influencers new ways to make money. What are the latest features (and what does it mean for YouTube)?
ReadHow Has Shelter-In-Place Impacted Geo-Targeted Ads?
After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?
ReadThe Most Recent Brand To Turn To Digital: The U.S. Army
In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?
ReadHow Has NewFronts Transformed in 2020?
This year’s NewFronts — the digital media’s counterpart to upfronts — was forced to go online due to COVID-19. Here, we take a look at who is still attending the event and what IAB has to say about the changes.
ReadHow COVID-19 Impacted Programmatic Spend in April
May is here and there is new programmatic ad data. Read here to see how April shaped up. Hint: there are signs of stabilization.
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