Top DSP Services — How are They Changing in the Next Stage of Ad Tech?
Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.Read
Despite Diversification, DTC Brands Increase Facebook Spending
Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?Read
DTC Advertisers are Changing Up Their Programmatic Spend
As the DTC landscape changes, what used to work in the past might not hold true in 2021. What shifts are we seeing among notable DTC brands and their programmatic spending?Read
What are the Latest Developments in Programmatic Native?
As the digital advertising ecosystem prepares for major transitions, how are brands who leverage programmatic native spending?Read
The Google Update that Affects Everyone Except Google
Google won't be replacing cookies with personally identifiable alternatives. What does that mean for ad tech?Read