Not All Ad Sales Prospecting Tools Are Created Equal: The True Value of Data

Ad sales tools are only as helpful as the quality of their data. What makes data good, and how can that data be used to bolster ad sales? We've broken it down for you.

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A Decade-Long Downward Trend: Retail Print Spend Follows Declining Retail Revenue

As retail sales fall, big box stores and retailers either cut their ad spend across the board or shift their ad dollars to other, digital mediums.

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How to Get Your Prospects Out of their Comfort Zone

For many advertisers, the idea of staying the course is much more appealing than going out on a limb. How do you convince them of the latter?

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5 Questions Ad Sales Intelligence Tools Should Answer for their Ad Tech Users

In the current ad sales market, ad tech companies need to keep up with the demand for more immersive, customized pitches. Here's how to find the right software to cut your research time and find the best advertisers for your company.

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Programmatic TV: 7 Essential Terms

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social

Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?

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Programmatic Advertising Explained: 18 Essential Terms [2019 Update]

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

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3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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MediaRadar Predicts Snapchat’s Q1 Earnings Success

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

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