Top Thanksgiving Ad Creatives in 2020

Thanksgiving’s here and there’s no better time to eat tons of comfort food. What unique ads did we see leading up to this unusual holiday?

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The State of Programmatic Native

As we draw closer to the end of the year, we wondered how programmatic native has fared so far in 2020. Here are our findings.

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Trends Shaping OTT: A Panel Wrap‐Up

MediaRadar hosted a panel to explore recent changes in OTT and what the future holds for this type of advertising. Here are the highlights.

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Political Programmatic Influences the Tense Election

Programmatic advertising played a key part in targeting voters during the presidential race. How much did political campaigns spend?

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What is Programmatic OTT?

The streaming wars are escalating. How is ad-supported streaming changing and how does this impact programmatic OTT?

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How Streaming is Promoted Via Ad Tech

Streaming has had a big year so far and advertising spend has surged. How many dollars did platforms spend on programmatic?

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How is Programmatic Performing on YouTube?

In July, YouTube made changes to its monetization policies. How is programmatic faring with the pandemic and new advertising options?

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How Programmatic Native Has Performed So Far in 2020

Brands went back to the drawing board to rearrange budgets and campaigns earlier this year. How did this impact programmatic native?

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How the largest advertisers are shifting programmatic spend

Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?

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