• eCommerce

As eCommerce continues to grow, customer acquisition costs are increasing. How much have brands increased their programmatic spending?

• Cookies

While the ad tech industry faces a time of experimentation, how are advertisers spending on programmatic? Who are the top spenders?

• Cookies

Which solutions are emerging as the top alternatives to the third-party cookie? And which will enable flexibility?

• Apple
• Samsung

As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?

• Army
• Military

As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?

• Retirement Services

Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?

• Blockchain

Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?

• NFL
• Sports

The NFL has signed deals with three official sports betting partners. How has that impacted advertising spending?

• Augmented Reality
• OOH
• Shoppable TV

Of the ad tech developments that sped up during the pandemic, which three are here to stay?