Top DSP Services — How are They Changing in the Next Stage of Ad Tech?
Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.
ReadDespite Diversification, DTC Brands Increase Facebook Spending
Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?
ReadDTC Advertisers are Changing Up Their Programmatic Spend
As the DTC landscape changes, what used to work in the past might not hold true in 2021. What shifts are we seeing among notable DTC brands and their programmatic spending?
ReadTop Beauty Advertisers Using Programmatic
The pandemic forced the beauty industry to go digital-first. Which brands invested the most in programmatic?
ReadA Round-Up on The Latest in Ad Tech
Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?
ReadWhich New Advertisers are Using Programmatic?
The ad tech landscape is full of uncertainty. Yet new programmatic advertisers don’t seem to mind.
ReadWhich Industries Buy The Most In Programmatic?
The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.
ReadWhat are the Latest Developments in Programmatic Native?
As the digital advertising ecosystem prepares for major transitions, how are brands who leverage programmatic native spending?
ReadThe Google Update that Affects Everyone Except Google
Google won't be replacing cookies with personally identifiable alternatives. What does that mean for ad tech?
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