AI in Ad Tech: More Than Hype
The use of AI in marketing stacks is both farther reaching and closer at hand than many imagine.
ReadThese DTC Ad Buyers Are New to Programmatic
Many newer DTC players are finding programmatic has a higher ROI for their digital ad dollars. They get the benefit of both using ad creatives and placing them cost-effectively. Here are some programmatic DTC buyers we saw for the first time in Q3 2019.
ReadThese 10 DTC Brands Spent the Most on Programmatic in Q3
From the first half of 2018 to the first half of 2019, advertisers increased their programmatic spend by 40 percent. One market in particular seems to do well with digital programmatic spend: direct-to-consumer. These DTC brands spent the most on programmatic in Q3.
ReadQ4 is Here: What 2018 Programmatic Spending Tells Us About 2019
There’s no question that programmatic advertising is growing, and the activity of some of the biggest companies further confirm this growth.
ReadTop DTC Brands Are Spending $120M+ Programmatically
On average, the top DTC programmatic advertisers spent just over 64 percent of their digital ad spend on programmatic placements. Find out how programmatic spending has taken shape within the direct-to-consumer market this year.
ReadGoogle Chrome Privacy Sandbox: What Gives?
Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?
ReadSupply Path Optimization Paves the Way for Smarter Programmatic Ad Spend
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.
ReadMore Than Memes: TikTok Ups Its Teen-Targeted Advertising With Programmatic Ads
TikTok has only been around a few short years, but it's been hailed both as the new Vine and the next Instagram. Amassing over 500 million active monthly users in 2018, and passing 1 billion installs earlier this year, the app is positioned as a somewhat major player in both influencer marketing and programmatic advertising.
ReadAdobe: ‘New’ Kid on the Ad Tech Block?
Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.
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