How Retirement Services Target Aging Consumers
Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?
ReadHow Blockchain Helps Ad Tech
Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?
ReadAs Cryptocurrency Goes Mainstream, More Advertisers Show Up
As crypto trading platforms try to get in on the $2 trillion market, we're seeing more advertisers pushing their products. How much are they spending?
ReadNFL Agrees on Betting Partners: Ad Dollars are Flowing
The NFL has signed deals with three official sports betting partners. How has that impacted advertising spending?
Read2022 and Beyond: Three Ad Tech Trends that are Here to Stay
Of the ad tech developments that sped up during the pandemic, which three are here to stay?
ReadBiggest Retail Brands Buying Through AdTech
Retail programmatic spend is up significantly as the school year starts. Who are the top spenders?
ReadSnapchat Engagement is Up: Which Brands are Advertising? (2021 Update)
Snapchat lets people connect in fun ways. As the social media platform unrolls new ad features, which brands are increasing spend most?
ReadMarketers Need Help With First-Party Data: Ad Tech Companies Get Creative
Most marketers still don't have a plan for a post-cookie internet. How can ad tech companies help them with first-party data?
ReadTaking Responsibility for Brand Safety and Suitability
What are brands doing to ensure their programmatic efforts don’t do more damage than good?
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