Are Voice Ads Going Too Far?
Interactive voice ads represent a double edged sword. How can brands and media companies realize the benefit of highly engaging audio ads without risking the alienation of their audience?
ReadHow Do PACs and Super PACs Use Programmatic Ad Tech? [w/Ad Spend Data]
To get a picture of how PACs spend using programmatic ad tech, we take a look at both the 2016 election and the upcoming 2020 election.
ReadSupply Side Platforms Becoming More Demand Focused
Learn how Supply Side Platforms (SSPs) are becoming more demand focused offering bid transparency that brands are typically unable to get via DSPs alone.
ReadGoogle’s Privacy Updates: What Do They Mean to Me?
Earlier this month, Google announced that it would remove contextual content categories from its Ad Manager by February of the upcoming year. What does the move mean in context?
ReadMediaRadar’s 12 Ads of Christmas: 3 Sofa Beds
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on 2019 ad spend across multiple industries and platforms — like these top 3 furniture brands advertising programmatically.
ReadMediaRadar’s 12 Ads of Christmas: 6 DSPs Distributing
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on ad spend across multiple industries and platforms — and these 6 DSPs that placed the most programmatic ads this year.
ReadMediaRadar’s 12 Ads of Christmas: 9 Pharmas Placing
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 9 pharma brands investing in programmatic.
ReadMediaRadar’s 12 Ads of Christmas: 12 Engines Revving
It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — first up, auto companies placing programmatically.
ReadHow Advertisers Are Using Ad Tech in Q4
With ad tech accounting for more and more of digital advertising spend, publishers can look to 2018 to learn what 2019 will more or less look like.
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