Who Buys Premium Programmatic Formats?
The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?
ReadHolidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?
Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.
ReadWhat Percentage of Brands Use Programmatic in Their Advertising Mix?
Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?
ReadHow the Pandemic is Impacting AdTech
AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.
ReadWhich Categories are Adjusting Programmatic Spend the Most in July?
COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.
ReadAd tech companies prepare for a world without cookies
Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?
ReadProgrammatic Advertising in the First Half of 2020
In April, programmatic ad spend experienced a slump, but was on the rise by May. How did programmatic fare in June?
ReadHow Social is Gearing Up for the Election
There is room for debate surrounding the role of social media in political elections. Learn about the latest policy updates across social platforms here.
ReadDriving Growth in Q3: A Panel Recap from MediaRadar, AudienceX, MediaMath
There aren’t too many certainties this year, which makes executing new strategies difficult. To help, we share the highlights from a panel on Driving Growth in Q3.
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