Digital Retail Competition is Fierce: How are Brands Winning Customers?
As eCommerce continues to grow, customer acquisition costs are increasing. How much have brands increased their programmatic spending?Read
How are Advertisers Spending on Programmatic as Cookies Depreciate?
While the ad tech industry faces a time of experimentation, how are advertisers spending on programmatic? Who are the top spenders?Read
What are the Latest Samsung and Apple Ad Tech Trends?
As Samsung and Apple tighten their own advertising and privacy policies, how are they using targeted ads to reach potential customers?Read
Military Recruitment is Difficult: Programmatic Helps Target Young Adults
As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?Read
NFL Agrees on Betting Partners: Ad Dollars are Flowing
The NFL has signed deals with three official sports betting partners. How has that impacted advertising spending?Read
2022 and Beyond: Three Ad Tech Trends that are Here to Stay
Of the ad tech developments that sped up during the pandemic, which three are here to stay?Read