Who Buys Premium Programmatic Formats?

The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?

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Holidays are Coming: Who Were the Biggest Programmatic Spenders Last Year?

Holiday ad buying will be far from normal this year. Let’s take a look at what programmatic buying looked like in Q4 2019 for context.

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What Percentage of Brands Use Programmatic in Their Advertising Mix?

Programmatic is on the rise. How many brands are allocating a portion of their advertising budget to programmatic?

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How the Pandemic is Impacting AdTech

AdTech is faced with many challenges this year—and the pandemic is just one of them. Here is an update on how leaders are responding.

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Which Categories are Adjusting Programmatic Spend the Most in July?

COVID-19 impacts ad categories differently, resulting in a shift in programmatic ad spend. Here's the latest data from July.

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Ad tech companies prepare for a world without cookies

Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?

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Programmatic Advertising in the First Half of 2020

In April, programmatic ad spend experienced a slump, but was on the rise by May. How did programmatic fare in June?

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How Social is Gearing Up for the Election

There is room for debate surrounding the role of social media in political elections. Learn about the latest policy updates across social platforms here.

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Driving Growth in Q3: A Panel Recap from MediaRadar, AudienceX, MediaMath

There aren’t too many certainties this year, which makes executing new strategies difficult. To help, we share the highlights from a panel on Driving Growth in Q3.

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