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Worth Every Second: 6 Top Brands Like Dodge Run 6-Second Spots

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

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Top 4 TV Events’ Advertisers

Here are the top four TV events and the top two advertisers for each event based on estimated spend.

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Digiday Hot Topic Takeaways: The Rise of OTT Content

It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.

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Integrated Advertising in Sports: The NBA

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

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The Best of Super Bowl Ads 2018

For Philadelphia Eagles fans, New York Giants fans, and everyone that dislikes the New England Patriots, Super Bowl LII was quite the treat. The game itself was terrific - high-scoring, intense, and the underdog came out on top.

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Integrated Advertising in Sports: Hockey

In our first blog about integrated advertising in sports , we discussed the innovation on display during the 2017 World Series.

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Ad Integration in Sports: 2017 World Series

This is the first in a forthcoming series of posts in which we'll discuss ad integration across many different sports, including the NFL, NBA, NHL, and more. 


The Rise of OTT

Rising competition from OTT advertisers is leaving a lot to consider for networks telecasting live professional sporting events.

The rise in OTT programming is due to the way people now consume television.

The fact is not that people are no longer watching network programming, it’s that they are watching in more places than ever before.

For advertisers and ad sales reps, that means it’s becoming more and more difficult to know how to effectively reach viewers during sporting event broadcasts.

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Is TV Overcoming the Digital Dilemma?

As upfronts come to a close, MediaRadar is providing a glimpse into how broadcast networks are positioning themselves to overcome the challenges facing their industry. Not surprisingly, the biggest challenge for broadcasters has been demonstrating their ability to combat the rise of digital.

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Amazon in the lead in OTT advertising in the beginning of May

Each month MediaRadar pairs with Found Remote, a global media platform focused on the evolving TV industry, and analyzes ad data across six select OTT providers, to see who’s advertising where and which shows are garnering the most attention. In this series, we are coming to understand both how OTTs are diversifying their marketing efforts and where they are going.

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