TV Upfront Season 2022 Has Arrived—Here’s What to Expect

TV upfront season is here and the who’s-who of the media world, including a major new players, is rolling out the red carpet for advertisers.

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Paramount+ Ad Buys are Growing—Is it a Good Fit for Your Strategy?

Paramount+ ad revenue has been growing steadily. What does this OTT platform offer advertisers and who's buying?

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Discovery+ Brings a Unique Flavor to OTT—Which Advertisers are Taking a Bite?

The mega-merger between HBO and Discovery will happen soon, but Discovery+ has a lot to offer right now. Learn which advertisers are buying.

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2022 Super Bowl LVI: The Main Advertising Event of the Year

Many new companies have announced their Super Bowl commercials. Let’s see what it could mean for your media planning.

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OTT &TV Anywhere: A Sneak Peek into an Upcoming Trend Report

Get a sneak peek on insights revealed in our upcoming trend report. Learn which platforms are winning in sales and what that means for you!

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How is the Army Advertising Across Formats to Meet New Goals?

The Army is increasing diversity to reflect the shifting population and number of eligible recruits. How does that impact advertising?

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2022 and Beyond: Three Ad Tech Trends that are Here to Stay

Of the ad tech developments that sped up during the pandemic, which three are here to stay?

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How Covid-19 is Impacting the TV Industry

As the pandemic ran its course, TV viewership decreased. Have industries most impacted by the pandemic returned to normal TV spending levels?

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Facebook vs TV: How do their advertisers compare?

Facebook's getting better at drawing in TV advertiser dollars. What does the data tell us about the trends shaping these two formats?

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