Integrated Advertising in Sports: The NBA
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.Read
Ad Integration in Sports: 2017 World Series
This is the first in a forthcoming series of posts in which we'll discuss ad integration across many different sports, including the NFL, NBA, NHL, and more.
The Rise of OTT
Rising competition from OTT advertisers is leaving a lot to consider for networks telecasting live professional sporting events.
The rise in OTT programming is due to the way people now consume television.
The fact is not that people are no longer watching network programming, it’s that they are watching in more places than ever before.
For advertisers and ad sales reps, that means it’s becoming more and more difficult to know how to effectively reach viewers during sporting event broadcasts.
Is TV Overcoming the Digital Dilemma?
As upfronts come to a close, MediaRadar is providing a glimpse into how broadcast networks are positioning themselves to overcome the challenges facing their industry. Not surprisingly, the biggest challenge for broadcasters has been demonstrating their ability to combat the rise of digital.Read
Amazon in the lead in OTT advertising in the beginning of May
Each month MediaRadar pairs with Found Remote, a global media platform focused on the evolving TV industry, and analyzes ad data across six select OTT providers, to see who’s advertising where and which shows are garnering the most attention. In this series, we are coming to understand both how OTTs are diversifying their marketing efforts and where they are going.Read