Ad Sales Tips: Selling to the Direct-to-Consumer (DTC) Market
How are Direct-to-Consumer brands advertising? Where are the opportunities for selling to the Direct-To-Consumer (DTC) market. Get quick tips!Read
How is the NFL Dominating the Field of Playoff Advertising?
How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!Read
2018 NBA Playoffs Shoot and Score with Advertisers
Overall, the NBA does well in attracting more advertisers than any other US sports playoffs (and new ones at that) and in retaining the majority of them, in part because of the league's association with fashion as well as integrated advertising like jersey patch ads. Find out about integrated advertising, who the new NBA playoffs advertisers are and how many, the top 3 product categories spending during the 2018 NBA playoffs, the playoffs' retention rates, and more!Read