A Very Weird Start to the Fall Season for TV

Even though society is getting back to normal, the Fall TV lineup is looking strange. What does this mean for advertising?

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OTT & TV Anywhere Sneak Peak

MediaRadar will soon be launching OTT & TV Anywhere. Here's a sneak peak of the OTT trends we will soon be sharing.

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Who is Still Advertising on TV?

In this 2019 TV advertising recap, we look at which categories are spending the most on TV ads, who the top advertisers are and the new players (including DTC brands) entering the field.

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NFL Opening Weekend: Big Spenders and Ratings

Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.

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5 Favorite Commercials in 2019 So Far

Our top 5 standout television commercials of 2019 so far, and why we love them.

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5 Patriotic Ads We Love

Jeep. Levi’s. Coca-Cola. Jack Daniel’s. Budweiser. They’re all American brands, and they have all employed American themes in their advertising to one degree or another.

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Are TV commercials really getting shorter?

Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?

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Our Takeaways from TV’s 2019-2020 Upfronts

Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.

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New Ad Formats Promise to Change Up TV Advertising

Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.

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