How is the NFL Advertising Game Changing?

How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.

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2018 Brings New Advertisers to TV

The first half of 2018 has shown a number of positive trends for television’s position in the advertising industry. Advertisers continue to spend at a fairly high rate. On top of that, there have been a number of new trends and ad formats coming up over the horizon, and with it, so have many new advertisers. Here are 6 top new TV advertisers.

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New Ad Trends: A Look at Addressable Television Advertising

To innovate and maintain the same pace as other evolving ad formats, the television industry has made a number of notable strides. One of the largest strides to rise to the surface recently has been the incorporation of addressable television advertising. Let’s take a look at the many benefits that make addressable TV advertising one of the most prevalent trends in the industry.

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Top 3 TV Advertisers by Product Category

From August 2017 to July 2018, the top three TV advertising product categories were Tech, Media and Entertainment, and Pharmaceuticals. Just outside the top three were the Automotive and Restaurant categories. Let’s look a little deeper at each category and exactly how much they advertised on TV within that time frame.

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The 2018 Primetime Emmy Awards: 7 Outstanding TV Advertisers Like Amazon

The 70th Primetime Emmy Awards ceremony aired on September 17th, 2018 on the NBC television network. While the Emmys do not make it into the top four TV events or even into the top ten events of the year by ad revenue, according to MediaRadar’s In-Depth Look Into the Current State of TV Advertising, the ceremony is still widely known and enjoyed. There’s a reason it has lasted for 70 years, so we thought we’d take a look at the top seven parent brands that spent the most in total advertising during the 2018 Emmys.

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Worth Every Second: 6 Top Brands Like Dodge Run 6-Second Spots

Despite shorter air times, top brands continue to spend their advertising dollars on TV. Here is a list of six example brands who ran six-second spots towards the first half of 2018.

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Top 4 TV Events’ Advertisers

Here are the top four TV events and the top two advertisers for each event based on estimated spend.

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Digiday Hot Topic Takeaways: The Rise of OTT Content

It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.

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Integrated Advertising in Sports: The NBA

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.

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