New Ad Formats Continue to Transform TV Advertising
Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.Read
Integrated Advertising in Sports: How Brands Can Ride the NBA’s Coattails
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.Read
Understanding the Direct-to-Consumer (DTC) Market & the Opportunity for Advertisers
Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.Read
Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.Read
How Mergers and Acquisitions Are Transforming the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.Read
What A Ride: Peloton Remixes its Ad Strategy in 2021
Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.Read
TV Upfront Season 2022 Has Arrived—Here’s What to Expect
TV upfront season is here and the who’s-who of the media world, including a major new players, is rolling out the red carpet for advertisers.Read
Paramount+ Ad Buys are Growing—Is it a Good Fit for Your Strategy?
Paramount+ ad revenue has been growing steadily. What does this OTT platform offer advertisers and who's buying?Read
Discovery+ Brings a Unique Flavor to OTT—Which Advertisers are Taking a Bite?
The mega-merger between HBO and Discovery will happen soon, but Discovery+ has a lot to offer right now. Learn which advertisers are buying.Read