How is the NFL Advertising Game Changing?

How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.

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Snapchat’s Year in Review: 3 Big Brands and 4 Advertising Trends

Snapchat started serving ads in 2014. While the growth of the mobile messaging and social media app slowed in March 2017 after going public, Snapchat regained steam, beginning in the fall of 2017. Recognizing the key benefits of Snapchat, major brands started jumping on the many different customized and high-CPM ads formats, sponsored lenses, and videos offered by the app.

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8 Top Snapchat Advertisers

More and more brands are now jumping on the upward trend and choosing to advertise with Snapchat. MediaRadar compiled a list of the biggest Snapchat advertisers. Here are the top eight.

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Snapchat Discover Channels

New forms of advertising continue to pop up on what seems like a daily basis. On our phones, on our TV's and in our ears. In recent months, one of the biggest trends in advertising has been the adoption of Snapchat's new and unique ad inventory. From location-based filters to interactive videos, and on, Snapchat advertising provides brands with practices not previously available. Typically, Snapchat advertisers look to target the teen to early-20's demographic.

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Facebook vs. Snapchat: 5 Panel Takeaways

On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.

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Facebook: Are Advertisers Leaving the Social Network?

To say the least, Facebook has been in the news quite a bit recently. And while that may not come as a surprise to many, the conversation surrounding the platform and its content is one that is still very important for publishers and their advertisers. In recent months, Facebook has been roasting in the spotlight of the general public, as concerns surfaced over the platform's user-privacy, data-leaking, and potential role in the 2016 U.S. Election. It's proven to be the most intense scrutiny put on any platform in the relatively brief lifespan of social media.

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