What’s new at Snapchat? Highlights from Snap Partner Summit 2020

Snapchat recently announced major updates at its virtual Snap Partner Summit 2020. What are the biggest changes?

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Snapchat Engagement is Up During COVID-19: Who is Responding?

Snapchat lets people who care about each other connect in fun ways. This is why we were interested to see how the company is responding to the coronavirus crisis. Who is placing new ads on Snap and what are they spending?

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What Snapchat’s Numbers Mean for Publishers

Snapchat is reporting growth in daily active users and subscriptions to its Discover content. What does that mean as publishers continue to find better ways to utilize digital media?

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Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social

Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?

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MediaRadar Predicts Snapchat’s Q1 Earnings Success

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

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How is the NFL Dominating the Field of Playoff Advertising?

How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!

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Where Does Snapchat Ad Revenue Come From?

Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!

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Nike’s Native Ad Campaign with Colin Kaepernick

Why was Nike's native ad campaign so effective? Because Nike changed the game. By implementing native ads, Nike gathered benefits. By stirring controversy, Nike bred success.

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How is the NFL Advertising Game Changing?

How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.

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