Snapchat Engagement is Up During COVID-19: Who is Responding?
Snapchat lets people who care about each other connect in fun ways. This is why we were interested to see how the company is responding to the coronavirus crisis. Who is placing new ads on Snap and what are they spending?Read
Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social
Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?Read
MediaRadar Predicts Snapchat’s Q1 Earnings Success
Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.Read
How is the NFL Dominating the Field of Playoff Advertising?
How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!Read
Where Does Snapchat Ad Revenue Come From?
Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!Read
Snapchat’s Year in Review: 3 Big Brands and 4 Advertising Trends
Snapchat started serving ads in 2014. While the growth of the mobile messaging and social media app slowed in March 2017 after going public, Snapchat regained steam, beginning in the fall of 2017. Recognizing the key benefits of Snapchat, major brands started jumping on the many different customized and high-CPM ads formats, sponsored lenses, and videos offered by the app.Read