Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social
Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?Read
MediaRadar Predicts Snapchat’s Q1 Earnings Success
Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.Read
How is the NFL Dominating the Field of Playoff Advertising?
How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!Read
Where Does Snapchat Ad Revenue Come From?
Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!Read
Snapchat’s Year in Review: 3 Big Brands and 4 Advertising Trends
Snapchat started serving ads in 2014. While the growth of the mobile messaging and social media app slowed in March 2017 after going public, Snapchat regained steam, beginning in the fall of 2017. Recognizing the key benefits of Snapchat, major brands started jumping on the many different customized and high-CPM ads formats, sponsored lenses, and videos offered by the app.Read
Snapchat Discover Channels
New forms of advertising continue to pop up on what seems like a daily basis. On our phones, on our TV's and in our ears. In recent months, one of the biggest trends in advertising has been the adoption of Snapchat's new and unique ad inventory. From location-based filters to interactive videos, and on, Snapchat advertising provides brands with practices not previously available. Typically, Snapchat advertisers look to target the teen to early-20's demographic.Read