Snapchat Discover Channels
New forms of advertising continue to pop up on what seems like a daily basis. On our phones, on our TV's and in our ears. In recent months, one of the biggest trends in advertising has been the adoption of Snapchat's new and unique ad inventory. From location-based filters to interactive videos, and on, Snapchat advertising provides brands with practices not previously available. Typically, Snapchat advertisers look to target the teen to early-20's demographic.Read
Facebook: Are Advertisers Leaving the Social Network?
To say the least, Facebook has been in the news quite a bit recently. And while that may not come as a surprise to many, the conversation surrounding the platform and its content is one that is still very important for publishers and their advertisers. In recent months, Facebook has been roasting in the spotlight of the general public, as concerns surfaced over the platform's user-privacy, data-leaking, and potential role in the 2016 U.S. Election. It's proven to be the most intense scrutiny put on any platform in the relatively brief lifespan of social media.Read