Facebook vs Snapchat: How do Their Advertisers Compare?

Facebook and Snapchat attract different users. And it shows in the advertising trends. Which advertisers are spending big on Snap?

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How’s Snapchat Doing in 2020?

Snapchat is navigating 2020 well, resulting in increased engagement. How did changes impact top brands and advertising categories?

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What’s new at Snapchat? Highlights from Snap Partner Summit 2020

Snapchat recently announced major updates at its virtual Snap Partner Summit 2020. What are the biggest changes?

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What Snapchat’s Numbers Mean for Publishers

Snapchat is reporting growth in daily active users and subscriptions to its Discover content. What does that mean as publishers continue to find better ways to utilize digital media?

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Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social

Snapchat is developing its own ad network to get a slice of the pie from its larger competitors. But what else can the new ad network mean?

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MediaRadar Predicts Snapchat’s Q1 Earnings Success

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

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How is the NFL Dominating the Field of Playoff Advertising?

How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!

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Where Does Snapchat Ad Revenue Come From?

Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!

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Nike’s Native Ad Campaign with Colin Kaepernick

Why was Nike's native ad campaign so effective? Because Nike changed the game. By implementing native ads, Nike gathered benefits. By stirring controversy, Nike bred success.

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