Facebook vs Snapchat: How do Their Advertisers Compare?
Facebook and Snapchat attract different users. And it shows in the advertising trends. Which advertisers are spending big on Snap?Read
Facebook Revenue Surges: How Super Niche Brand Advertising Adds Up
Facebook advertising keeps climbing. What’s driving Facebook’s growth and what changes do we expect to see later this year?Read
Despite Diversification, DTC Brands Increase Facebook Spending
Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?Read
Despite Challenges, Facebook Remains Top Ally for Small Business Advertising
How is Facebook responding to current ad tech and policy challenges, while defending the role of targeted advertising, especially for small businesses?Read
The Facebook Boycott—Did Advertisers Move Their Dollars?
In July, many advertisers paused spending on Facebook. The campaign did not have a significant impact on Facebook’s revenue—but did those advertisers divert those dollars elsewhere?Read
Publishers Enter Uneasy Partnership With Facebook News
The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.Read