Why B2B Brands Are Advertising on Instagram

Print spreads and niche websites still hold a place, but B2B marketers are looking elsewhere for even better engagement. B2B publishers will need to find ways to offer what they’re looking for. 

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Instagram’s New Ad Format: What You Need to Know

Instagram hopes to show ads to users as naturally as possible, reflecting user habits, preferences and interests.

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IGTV Goes Horizontal: Good News for Brands

Up until now, many media companies had to create content specific to Instagram’s platform, but now brands can use IGTV to publish horizontal video.

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