Sales Enablement & Intelligence Specific to Ad Tech
Capitalize on shifting digital advertising budgets.
Uncover new opportunity outside of your programmatic scope.
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MediaRadar is the proud recipient of the Stevie Award for exceptional customer service for the last 5 years. Our highly trained Account Management team understands the challenges of Ad Tech and will provide the technical support and strategic advice needed to increase revenue.
Instantly uncover brands that purchase ads programmatically and see which DSPs, SSPs, exchanges or native platforms they are currently working with. You can also find new leads by region or product category.
MediaRadar will tell you if your prospect has a Master Service Agreement in place or if they are free to work with you.
MediaRadar’s contact information is fresh and accurate. We update in-house media buyers, as well as those responsible for programmatic strategy and campaign management. We also update key trading desk and agency personnel every 90 days. If you don’t see the specific person you are looking for, contact our Concierge Service and we will confirm their contact information.
MediaRadar’s detailed brand hierarchy will break down digital spend down to the individual product line. This allows you to see which buys are placed programmatically and which SSP, DSP, and Exchanges they are using to place ads.
Easily determine how your prospects are allocating their budget. Quickly see if digital is a large part of their buy, or if they are more focused on TV, print or social spending. See what percentage of their digital spend is targeted toward programmatic buying and instantly compare their sell side and buy side spend to previous years for a quick trend analysis.
MediaRadar provides insight into the entire programmatic landscape. See which brands your competitors work with. See where your competitors place ads. You can even determine if your prospects are running on video or native platforms.
Stack Rank Your Leads
Is an MSA in place?
Get Verified Contacts
View Spend by Product Line
See Distribution of Spend
Instant Competitive Analysis
MediaRadar users outsell their counterparts 72% of the time
MediaRadar lets me see which brands favor native advertising and if they use programmatic technology to place those ads. With this information, I know where I should focus my sales efforts.
Most of the time data is only as good as the dashboard on which you can look at it, unless you have all day to manually go over results because the front end software doesn’t do that effectively enough. MediaRadar is completely intuitive to use and offers a lot of great options to look at the results, either generally or specifically. It’s a pleasure to use, which is rare.