The Tells of Addressable TV: Where is it Now? Where is it Heading?
Programmatic advertising isn’t digital-only anymore. Although it can be confusing, Addressable TV offers significant promise to increase visibility with a targeted audience – meaning every ad dollar spent works harder. At this point, however, there is a lot that still remains up in the air with regards to addressable TV, so MediaRadar decided to weigh the numbers and see how truly telling they are.
In this free report you’ll learn:
- How much are brands already spending on programmatic TV?
- What are the newest developments in Programmatic TV advertising?
- Why is programmatic TV projected to grow in popularity?
- and much more!
Download the report —>