3 Things You Need to Know About Video Advertisers: OTT, Social Media, & YouTube
In this latest batch of MediaRadar data, we explore how video advertising trends change between YouTube vs. Social Media vs. OTT.Read
YouTube Advertisers to Watch: Which Brands Spent More Than $100mm in 2021?
Here we take a look at the ad spend of 14 companies who spent over $100mm on YouTube advertising in 2021.Read
Top 3 Panel Takeaways from Instagram vs. YouTube: Who Will Win the War?
On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. Here are the 3 major takeaways...Read
The Most Watched YouTube Ads of 2017: A Month-By-Month Recap
In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.Read
Changing perspectives on video
It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and thin” mobile ad-viewing experience. Vertical video allows consumers the convenience of viewing video ads full-screen, while still holding their phones upright—a modern day miracle!Read