YouTube Advertisers to Watch: Which Brands Spent More Than $100mm in 2021?
Here we take a look at the ad spend of 14 companies who spent over $100mm on YouTube advertising in 2021.Read
Top 3 Panel Takeaways from Instagram vs. YouTube: Who Will Win the War?
On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. Here are the 3 major takeaways...Read
The Most Watched YouTube Ads of 2017: A Month-By-Month Recap
In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.Read
Changing perspectives on video
It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and thin” mobile ad-viewing experience. Vertical video allows consumers the convenience of viewing video ads full-screen, while still holding their phones upright—a modern day miracle!Read
Follow the Money – The Rise of Native Video
Consumer trends are evolving. 2016 marked the first year that consumers made a majority of their purchases online rather than in store, according to an annual survey by comScore. This shift is leading to the slow death of traditional retail, with major retailers such as Macy’s and Sears closing stores across the country. Purchasing goods digitally has become incredibly easy and pain-free thanks to the likes of Amazon. In fact, 44% percent of smart phone users made purchases on their phone in 2016, according to that same comScore report.Read