The Most Watched YouTube Ads of 2017: A Month-By-Month Recap

In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.

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Changing perspectives on video

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It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and thin” mobile ad-viewing experience. Vertical video allows consumers the convenience of viewing video ads full-screen, while still holding their phones upright—a modern day miracle!

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Follow the Money – The Rise of Native Video

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Consumer trends are evolving.  2016 marked the first year that consumers made a majority of their purchases online rather than in store, according to an annual survey by comScore. This shift is leading to the slow death of traditional retail, with major retailers such as Macy’s and Sears closing stores across the country. Purchasing goods digitally has become incredibly easy and pain-free thanks to the likes of Amazon. In fact, 44% percent of smart phone users made purchases on their phone in 2016, according to that same comScore report.

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The Online Video Gold Rush

The gold rush of online video advertising has ensued in full force—the buzz, energy and frenzy have pushed online video mainstream. Now most major digital publishers and broadcasters offer online video ad formats.

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Online Video Advertising: How to Get Ahead

While the market for online video advertising is growing rapidly, there are several challenges that publishers and advertisers face while looking to uncover opportunities within this medium. A February 2014 MediaRadar study analyzed thousands of online video ads and reveals several best online video advertising practices for publishers and advertisers.

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The State of Online Video Advertising

Online video ads are not just for YouTube anymore. We’ve all seen video content and video ads spread to all of our favorite websites. There’s an enormous amount of hype surrounding online video advertising, and already it is a huge market. Last year eMarketer forecasted that digital video ad spending will grow to $9.1 billion in 2017. We were really interested in first understanding where all of this money comes from.

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