How Podcast Advertising Fits In Programmatic Tech — or, vice versa

It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?

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Should Your Trade Media Company Start a Podcast?

A podcast may be the next channel for your advertising opportunities. Here’s what you should consider.

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4 Types of B2B Advertising to Watch in 2019

Learn about the 4 Types of B2B Advertising to watch out for in 2019. Read how Podcasts, Events, Out of Home and Native are influencing the B2B ad landscape.

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Why Spotify Bought Gimlet: The Power of Podcast Advertising

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.

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