State of Podcasts Amid COVID-19

At the start of COVID-19, podcasts experienced a slump—but are proving resilient. Here’s the latest on what’s going on in the world of podcasts.

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Which Advertisers Are Buying Podcast Ads?

There’s no question that 2019 was a big year for audio. But where is all this growth coming from? Which industries (and companies) are primarily advertising with podcasts? How and what are they buying?

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Which B2B Companies Are Investing in Podcasts?

By advertising on a business-related podcast, brands are reaching a qualified and engaged audience. In turn, audiences are hearing ads they may be more generally receptive to. But what are the biggest spenders in podcast advertising within B2B?

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What Does Podcast Advertising Look Like?

What does podcast advertising actually look like? In this post, we use MediaRadar data to assess how advertising fits in with the average podcast.

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MediaRadar’s 12 Ads of Christmas: 2 Podcast Ads

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on 2019 ad spend across multiple industries and platforms — like two of our favorite podcast ads.

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Premium Podcasts: Will the Subscription Model Work?

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

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The Top 10 Podcasts for B2B Sales

Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market. B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.

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How Podcast Advertising Fits In Programmatic Tech — or, vice versa

It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?

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Should Your Trade Media Company Start a Podcast?

A podcast may be the next channel for your advertising opportunities. Here’s what you should consider.

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