WeWork Turned it Around—How are They Using That in Ads?

WeWork is finishing the year out strong. How has this optimism and persistence impacted their advertising?

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The Podcast Market is Steaming Ahead—and Ad Spending is Along for the Ride

As listeners and creators flock to podcasts, tech companies are moving quickly to make room for advertising opportunities.

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Will Podcast Advertising Keep Surging in 2021?

Podcast advertising surged in 2020. What do we predict for 2021 and why?

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Who Buys Premium Programmatic Formats?

The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?

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State of Podcasts Amid COVID-19

At the start of COVID-19, podcasts experienced a slump—but are proving resilient. Here’s the latest on what’s going on in the world of podcasts.

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Which Advertisers Are Buying Podcast Ads?

There’s no question that 2019 was a big year for audio. But where is all this growth coming from? Which industries (and companies) are primarily advertising with podcasts? How and what are they buying?

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Which B2B Companies Are Investing in Podcasts?

By advertising on a business-related podcast, brands are reaching a qualified and engaged audience. In turn, audiences are hearing ads they may be more generally receptive to. But what are the biggest spenders in podcast advertising within B2B?

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What Does Podcast Advertising Look Like?

What does podcast advertising actually look like? In this post, we use MediaRadar data to assess how advertising fits in with the average podcast.

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MediaRadar’s 12 Ads of Christmas: 2 Podcast Ads

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on 2019 ad spend across multiple industries and platforms — like two of our favorite podcast ads.

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