Will Podcast Advertising Keep Surging in 2021?

Podcast advertising surged in 2020. What do we predict for 2021 and why?

Read

Who Buys Premium Programmatic Formats?

The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?

Read

State of Podcasts Amid COVID-19

At the start of COVID-19, podcasts experienced a slump—but are proving resilient. Here’s the latest on what’s going on in the world of podcasts.

Read

Which Advertisers Are Buying Podcast Ads?

There’s no question that 2019 was a big year for audio. But where is all this growth coming from? Which industries (and companies) are primarily advertising with podcasts? How and what are they buying?

Read

Which B2B Companies Are Investing in Podcasts?

By advertising on a business-related podcast, brands are reaching a qualified and engaged audience. In turn, audiences are hearing ads they may be more generally receptive to. But what are the biggest spenders in podcast advertising within B2B?

Read

What Does Podcast Advertising Look Like?

What does podcast advertising actually look like? In this post, we use MediaRadar data to assess how advertising fits in with the average podcast.

Read

MediaRadar’s 12 Ads of Christmas: 2 Podcast Ads

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting insights on 2019 ad spend across multiple industries and platforms — like two of our favorite podcast ads.

Read

Premium Podcasts: Will the Subscription Model Work?

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

Read

The Top 10 Podcasts for B2B Sales

Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market. B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.

Read