At the beginning of 2019, we predicted that the year would be big for audio. Unsurprisingly, podcasts have been a major part of that growth.
Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market.
B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.
Two B2B sales trainers (Bill Caskey and Bryan Neale) with two decades of experience share tips and strategies every week. They cover nearly everything under the sun in B2B sales: “Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting …” the list goes on, according to Listen Notes.
In a recent episode, Bill and and Bryan address when data can help sales and when it’s too much of a good thing.
This podcast from Sweet Fish Media provides short, digestible podcasts on the B2B market on the daily. Categories include marketing strategy, content marketing, Mar-Tech, social media, buyer personas, account-based marketing and more.
This aptly named podcast comes from The Maverick Selling Method, which in turn comes from B2B salesman Brian G. Burns.
Slick copy and overbearing buzzwords aside, the podcast provides an incisive look at what works in B2B selling and what is old-fashioned. “I interview the best and brightest on every topic that effects [sic] salespeople today,” Burns writes on his LinkedIn. “I avoid all the old and useless approaches.”
In one recent episode, Burns explains the importance of buying motive in B2B sales.
Hosted by Scott Ingram, the Sales Success Stories format is used to interview A players in sales across industries. Interviewees share their favorite strategies, tips, routines and reading material.
One episode in the Sales Success Stories Book series addresses how to overcome the price objection within B2B sales.
Hosted by Will Barron, The Salesman Podcast “interviews the world’s leading influence, body language, psychology and sales experts to give you the information you need to close more deals.”
Episodes cover the use of comedy, how much software sales teams really need, self-development, introverts in sales and more.
As the name implies, this podcast is “dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.”
Most episodes feature an interview with an experienced B2B sales pro. In one interesting recent episode, founder of Amazon-focused Podean Mark Power speaks on why marketers should care about Amazon’s market takeover.
This podcast covers B2B sales, marketing and leadership equally.
Unlike many other B2B podcasts, host Sean Campbell takes on a larger topic every couple of weeks, breaking it down into individual, actionable pieces. These big picture topics include data, transparency, Brexit, influencer marketing and more.
A B2B podcast with a more personal touch, The Sales Evangelist (better known as Donald Kelly) works with a “We’re all in it together” kind of message.
With episodes posted upwards of 10 times each month, Kelly has plenty of time to jump into everything from creating an authentic personal brand to how to deal with stress, fatigue and burnout in an industry with breakneck acceleration.
Hosted by John Barrows, a sales consultant who counts Salesforce and LinkedIn among his clients, Make It Happen Mondays focuses on “actionable sales tips” for B2B sales. Often, this advice is delivered by an industry leader on the episode.
Topics range from the generally aspirational (“Building a Winning Sales Mentality”) to the timely (“The Changing Role of Sales Development Reps”).
Modern Sales focuses on the behavior behind B2B sales — the psychology, behavioral economics and neuro-science of how prospects and salespeople alike make decisions.
The podcast puts out new episodes every week, each one tackling a specific B2B sales problem — sales training or negotiating price, for example.