Event Marketing ROI for B2B – SIIA BIMS 2019

Event marketing is a growing channel for advertisers and a growing revenue stream for publishers. But how is this growth taking shape? Take a look at the insights presented by our CEO Todd Krizelman at this year's Business Information & Media Summit!

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The B2B Response to On-Demand, 24/7 Content Supply

Any publisher or brand — dealing in anything from sports data to agricultural industry standards — faces the same problem. In the age of on-demand, 24/7 content supply, how can they reach their audiences in a simultaneously cost efficient and authentic way?

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Q4 Numbers: What’s Up and What’s Down in B2B Advertising

As we near the end of 2019 and face the biggest advertising quarter of the year, it’s time to look at how, why and how much B2B brands are spending.

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How B2B Publishers Are Building Nontraditional Revenue Streams

Learn how B2B publishers (one magazine mogul in particular) are successfully disrupting their own business model by building nontraditional revenue streams

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How Can B2B Publishers Make the Most of Events?

Last week, we looked at why events are so important to B2B marketers. This week, we shift the frame slightly to look at how B2B publishers can make the most of event marketing to drive revenue, grow their audience and engage with advertisers.

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The Top 10 Podcasts for B2B Sales

Podcasts are powerful. For consumers, they can weave stories and inform and entertain — all at the same time. Within B2B, they provide a new way to engage with an already bombarbed market. B2B podcasts can speak naturally to the needs, problems and interests of a B2B audience. These are some of our favorites.

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Are B2B Brands Buying Both Print & Digital Yet?

Are B2B brands beginning to shift towards a cross-platform approach? We used our data to find out. Take a look at how the current B2B landscape compares with 2018.

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9 Things to Consider When Deciding Booth Sizes for Your Next Event

Different booth sizes not only offer varying price points to your vendors, but also varying experiences. Here's what to consider when deciding what to offer.

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5 Actionable Tips To Crush Your Event Networking

How can you get ready for the event so that you’re remembered? What is the best way to follow up? Here are MediaRadar's top five tips.

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