Event Marketing ROI for B2B – SIIA BIMS 2019

Event marketing is a growing channel for advertisers and a growing revenue stream for publishers. But how is this growth taking shape? Take a look at the insights presented by our CEO Todd Krizelman at this year's Business Information & Media Summit!

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How Can B2B Publishers Make the Most of Events?

Last week, we looked at why events are so important to B2B marketers. This week, we shift the frame slightly to look at how B2B publishers can make the most of event marketing to drive revenue, grow their audience and engage with advertisers.

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Why Are Events So Important to B2B Marketers?

B2B events promise new content and virtually limitless connections. Just look at some of the biggest B2B retail events from this year, and you’ll see the value that they drive for publishers, sponsors and exhibitors alike.

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How Events Contribute to the Hospitality Market

Events contribute in no small way to the marketing environment within the hospitality market. Not only that, but spending on events is up within the industry, when looking at the five biggest hospitality events.

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Your Questions on Event Marketing, Answered

Hosting an event can lead to better engagement, more revenue and even new relationships. But to get the most out of events, you have to ask the right questions.

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Should Your Trade Media Company Start a Podcast?

A podcast may be the next channel for your advertising opportunities. Here’s what you should consider.

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9 Things to Consider When Deciding Booth Sizes for Your Next Event

Different booth sizes not only offer varying price points to your vendors, but also varying experiences. Here's what to consider when deciding what to offer.

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Event ROI: How to Show Your Sponsors Their Received Value

Event sponsors need to understand that the return value of their participation is worth coming back, How do you translate the results of the event into the ROI that sponsors will expect?

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5 Actionable Tips To Crush Your Event Networking

How can you get ready for the event so that you’re remembered? What is the best way to follow up? Here are MediaRadar's top five tips.

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