5 Benefits of Ad Sales Intelligence
In the current ad sales market, reps are expected to do more than ever before. They are expected to give more immersive, impressive, customized pitches to their prospects. That requires an intense amount of research and information, yet reps have less time then ever to spend learning that information and building their pitches.Read
7 Tips for Writing Effective Sales Email Subject Lines
According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?Read
Building Trust Beyond the CMO: Find Your Internal Champion
After you deliver an amazing product pitch to a person or group of people at a prospect company, what do you think those people typically do following that pitch?
Most likely, they'll talk about it - they'll tell others within their company about it.
They'll talk about you, your product, and perhaps your pitch in general. They'll put in a good word for you. They'll vouch for you, intentionally or not.
That's because great pitches and innovative products leave lasting impressions on business professionals. Great pitches build trust, and create belief inside those people - a belief in you and your product.
If that belief is not spurred within the right person, however, an agency pitch could be for naught.
7 Key Things to Include in a Statement of Work
A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.
When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship.Read
5 Basic B2B Conference Planning Tips You Can’t Skip
As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.Read
4 Agency Business Development Tools You Can’t Live Without
Business development reps at agencies are busy...really busy.Read
Build Lasting Business Relationships by Asking the Right Questions
You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.
[VIDEO] Post-Conference Follow-up: It’s All in The Details
Let’s talk about the right way to follow-up after the end of a conference.Read