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[VIDEO] Post-Conference Follow-up: It’s All in The Details

Let’s talk about the right way to follow-up after the end of a conference. 

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“I Swear I’m Not a Stalker…”& Other Subject Lines That Get Your Emails Opened

Your prospect sits down at their computer and opens their inbox. They start scrolling and their eyes start to wander, only to cross paths with your unread email. At this point, the dice have rolled in your favor, and your email is now in their crosshairs.

This is where your hard work and creativity come into play. At that exact point, your prospect may not know you or your company. The only thing they have to reference, and the only thing they have to look at, is one line of text: your email subject line.

The overall goal is to make your subject line memorable and actionable. It should be something that first, stands out in your prospect's overloaded inbox, and second, drives them to take action - which in this case, would be to open the email and engage.

I've written many emails and have found that the most effective subject lines are the ones that show my personality, are specific, and present clear value to my prospect. In my time doing so, I've used many subject lines that consistently product high open rates.

Let's take a look at some of the email subject lines that have brought me repeated success, that you can use to get your sales emails opened, time and time again:

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Could You Be Burying The Lead?


You've done the research
. You know what your prospect needs, and you know that your solution is helpful to them.


So, you construct your email, with a great subject line, and press send at just the right time.

Well, guess what...

After all of that, there is still no guarantee that a prospect is going to read through the entire email.

It's one job to get your prospects eyes initially on your email, but it's another job to get their eyes to 
stay there and ensure that you're not burying the lead.

Along the way, I've learned that i
t's extremely important to consider both of these objectives when constructing your sales emails.

I've also learned that doing the research and constructing the perfect email are not easy tasks. So, with that, I've compiled a few tips that'll keep your prospects reading.

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[VIDEO] Are You Timing Your Sales Emails Right? Maybe Not.

One of the most important things to remember about getting your sales email opened is that timing is everything.

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The Rise of Email

Digital advertisers are becoming more and more critical in their audience targets as well as their ad location. Concerns around brand safety have clearly altered digital spend patterns, as has a shift in targeting strategy. Rather than trying to reach as many eyeballs as possible, brands are now looking for impact eyeballs. For instance, if a brand sells sports equipment, ESPN or Sports Illustrated newsletter subscribers would have a much higher buying probably than those of the Smithsonian, not that the two are mutually exclusive. 

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8 Tips to Get Your Sales Email Read

It's a simple, yet true notion... You’ll never make the sale if no one reads your email.

For ad sales reps, an email is often the first touchpoint when reaching prospects. Like most of us, however, prospect email inboxes can be chaotic and overflowing. In fact, most prospects receive more than 200 emails a day.

So then, the question becomes, how do you stand out amongst the others in such a hectic environment?

There are a combination of email characteristics that will lead to your emails being opened, and more importantly, to your emails being read.

Below are 8 tips to create an effective sales email - one that your prospects actually want to read:

 

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