One of the most important things to remember about getting your sales email opened is that timing is everything.
I know that you’ve probably read many different blogs and articles about sales emails. They all tell you that Tuesday through Thursday are the best times to get your emails opened. The reason being that most people are in back-to-back meetings on Monday and either work a shorter day on Friday where they’re taking more meetings.
But since everyone reads the Tuesday through Thursday advice – typically everyone follows it.
Here’s a better way:
To really make your emails stand out, send them during off-peak hours.
You’re trying to get in front of a busy and important decision-maker in an organization. Though they might be busy both professionally and personally, their phone is tied to them every minute of the day.
Specifically, send your emails in the morning between 6:00 to 8:00 A.M. and start your follow-up calls at 7:30 – 7:45 A.M. – to make sure you stand out from the crowd.
Another alternative is to send emails at 8:30 P.M. – 9:30 P.M.
It’s important to understand your prospect’s schedule because through trial and error you can discover patterns.
For instance, one of our particularly difficult to reach prospects only opened email after midnight since it was away from all the clutter of the day, so our email ended up really standing out.
Make sure you’re trying different strategies, sending emails before or after hours, but also look at what works best for your prospect’s schedule, so you can send the email that stands out and gets opened right away.