How to Put Your Best Foot Forward for RFPs in Q2

With budgets finalized in February and advertising plans to be finalized ASAP, the RFP quickly turns into a tight deadline for publishers. Here are three ways you can prepare.

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3 Ways to Sell Cross-Platform Advertising to Brands Who are on a Budget

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

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The 5 Best B2B Sales Call Planning Tips Every Great Rep Should Know [Webinar Recap]

MediaRadar’s CEO, Todd Krizelman, shared the five simple sales call planning steps that will help sales and business development reps plan for their next call, build the right relationships, and increase their revenue. Here are the sales call planning tips for B2B reps.

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4 Pre-Call Planning Tips: Trade Media Companies

Here are 4 important ways trade media companies can differentiate themselves from the competition and win over their prospects.

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The Power of Proactive Prospecting for Agencies: 5 Things to Know Before You Pitch

Despite the challenges with developing new relationships, there are certain things agencies can do before contacting a prospect to build trust and earn business. So, why wait any longer? Start implementing these 5 tips into your strategy now!

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4 Sales Call Planning Tips: Ad Tech Companies

Ad tech companies focus on brands too, yet they also aim to uncover new opportunities outside of their programmatic scope and capitalize on shifting digital advertising budgets. These are the 4 questions that ad tech companies should be asking themselves about their prospects before a sales call.

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Sales Call Planning Tips: National Consumer Media Companies

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

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7 Tips for Writing Effective Sales Email Subject Lines

According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?

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5 Things Every Ad Sales Rep Should Do Every Day

Ad sales professionals have a lot to do on a daily, weekly, monthly, and yearly basis. As each quarter comes and goes, and the months fly by, a single day can often seem like a blur - a flicker of time. One of the best ways for any ad sales rep to set themselves up for year-long success, however, is to focus specifically on those blurry, fast-moving, singular days. That's where having a routine comes into the equation.

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