How to Set Goals with Your Sales Reps—and Make Them Stick

MediaRadar’s Chief Sales Officer, Jen Wilga, shares her tips for setting goals with sales reps for better retention and customer success.

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Ad Sales Data: A Make or Break for Sales Prospecting Tools

Ad sales tools are only as helpful as the quality of their data. What makes quality data, and how can that data be used to bolster ad sales?

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How to Be a Sales Leader: 5 Field-Tested Ways

Sales leaders have had to adapt over the last two years. Learn how to be a sales leader in 2022 with these five tips.

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6 Quick Tips for Sales Call Planning in 2022

No matter which stage of the sales cycle you’re at, there will always be a need for research. Here are six tips for ad sales call planning.

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Advertisers Are Looking for Native Content — What Answers Can You Give Them?

While B2B advertisers are increasingly seeking out new advertising options, there is still plenty of room for growth. The best way to get ahead of the curve is to be ready with your own reasons why your advertisers should jump on board with native ads. By asking (and answering) the right questions, you can help brands experience the benefits of native and capitalize on the consistent popularity of the format with fresh advertisers.

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How to Get Your Prospects Out of their Comfort Zone

For many advertisers, the idea of staying the course is much more appealing than going out on a limb. How do you convince them of the latter?

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Before You Call: 4 Things to Know About Your Prospect for a Lasting Relationship

Cold calling remains an integral part of the sales process. Focus on turning prospects into business contacts, with help from MediaRadar's cold calling tips for lasting relationships.

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How to Put Your Best Foot Forward for RFPs in Q2

With budgets finalized in February and advertising plans to be finalized ASAP, the RFP quickly turns into a tight deadline for publishers. Here are three ways you can prepare.

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