4 Pre-Call Planning Tips: Trade Media Companies

Click here for 4 tips to help trade media companies differentiate themselves from others and win over their prospects.

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The Power of Proactive Prospecting for Agencies: 5 Things to Know Before You Pitch

Despite the challenges with developing new relationships, there are certain things agencies can do before contacting a prospect to build trust and earn business. So, why wait any longer? Start implementing these 5 tips into your strategy now!

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4 Sales Call Planning Tips: Ad Tech Companies

Ad tech companies focus on brands too, yet they also aim to uncover new opportunities outside of their programmatic scope and capitalize on shifting digital advertising budgets. These are the 4 questions that ad tech companies should be asking themselves about their prospects before a sales call.

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Sales Call Planning Tips: National Consumer Media Companies

In sales call planning, background research can turn poor pitches into perfect ones. Even doing just a little homework before can help any ad sales executive close more deals. But, everyone’s homework is not the same. National consumer media companies, for instance, choose to focus on brands. These are the questions that national consumer media companies should be asking themselves about their prospects before a sales call.

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7 Tips for Writing Effective Sales Email Subject Lines

According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?

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5 Things Every Ad Sales Rep Should Do Every Day

Ad sales professionals have a lot to do on a daily, weekly, monthly, and yearly basis. As each quarter comes and goes, and the months fly by, a single day can often seem like a blur - a flicker of time. One of the best ways for any ad sales rep to set themselves up for year-long success, however, is to focus specifically on those blurry, fast-moving, singular days. That's where having a routine comes into the equation.

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6 Tips for Preparing your Sales Call

Effective sales come from cold, hard, and constant preparation. Regardless of the stage that an ad sales rep is at with a prospect, there is always going to be preparation needed to make any and every interaction a success.

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6 Tips for Leaving Effective Voicemail Messages 

Needless to say, communication is one of, if not the, most important skill any salesperson can possess. Nowadays, however, communication with prospective clients comes in many forms. It's important for ad sales reps not to overlook any one form of communication. Ad sales reps are now expected to do more than ever. The evolution of sales as related to human communication requires more diligence, time, and planning from reps. Selling is now about consistency - presenting the same message, the same value, across all mediums, at different points.

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5 Tips for Building Relationships in a Transactional World

One of the most crucial aspects of being a strong sales person is the ability to build relationships.

Too often, do sales people focus solely on the transaction:

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