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5 Hacks to Keep Your Contact Data Clean (Number 5 is our Favorite)

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The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless

Thomson Reuters estimates that 70% of contact data is outdated after only a year. Investing in cleaning your list regularly can keep your contacts fresh and useful.

Too many companies struggle with inaccurate contacts.

According to Sirius Decisions, 25% of average B2B databases are inaccurate; 60% of companies surveyed had an overall data health scale of “unreliable,” and 80% of companies have “risky” phone contact records.

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5 Field Tested Ways to Become a Better Sales Leader

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Once upon a time when I was an individual contributor, I earned Sales Rep of the Year. 

It was an incredible honor and one that I had been working towards and focusing on with every passing quarter. 

As I stood on stage to accept my award, I didn’t think I could feel more proud professionally - that is until I was leading a sales team of my own and one of my reps achieved the same honor

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8 Easy Ways to Make Conferences Work For You

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As an ad sales executive, conferences are a “no-brainer” way to meet prospects.

Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new advertisers or enhance an existing relationship.

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5 Quick Ways to Get Your Sales Email Opened

You'll never make a sale if no one reads your email. And no one will ever read your email if they don't open it in the first place.

Some of your prospects receive a few hundred emails everyday, making it extremely hard to immediately stick out in their inbox.

Beyond the little bit of luck that it takes for your prospect's eyes to actually see your email in their inbox, there are some actions that you can take to make sure that there attention stays there, and that they are driven to click.
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While you can never guarantee that a prospect will open an email, there are some best practices that you can follow to give your email the best possible chance of being opened. Today, we're going to look at some of those best practices.

Below, see five quick ways to get your sales email opened by the prospects you desire the most.

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3 Actionable Steps to Close More Deals

You meet with your prospect, run several meetings, they tell you how much they love your proposal. But then you wait... And wait... And wait...

Unfortunately, we've all been there.

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5 Ways to Validate Your Price Point!

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The Challenge:

As a sales or new business executive, you face a plethora of objections when trying to close the deal. Whether you are working to get your foot in the door with a new prospect or sitting down to discuss contract details, you will need to prove the value of you are offering.

One of the most common hurdles you will face is defending the price point of your advertising package.

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Tips for Getting Your Email Opened

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In today’s cluttered digital world, getting your email read—let alone opened—is no easy task. On average, email users receive 88 emails daily. What can you do to make sure your email stands out? It all starts with the who, what, and when.

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8 Tips to Get Your Sales Email Read

It's a simple, yet true notion... You’ll never make the sale if no one reads your email.

For ad sales reps, an email is often the first touchpoint when reaching prospects. Like most of us, however, prospect email inboxes can be chaotic and overflowing. In fact, most prospects receive more than 200 emails a day.

So then, the question becomes, how do you stand out amongst the others in such a hectic environment?

There are a combination of email characteristics that will lead to your emails being opened, and more importantly, to your emails being read.

Below are 8 tips to create an effective sales email - one that your prospects actually want to read:

 

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