A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.
When writing an SOW, it’s critical that you’re able to clearly define your offering and establish the guidelines of your business relationship.
To do this, you must include the relevant, specific information that will not only catch the eye of your prospect, but aslo allow you to highlight your agency’s unique value proposition.
But what exactly should you include in your Statement of Work?
Let’s go through it a bit more specifically…
Here are the 7 things you should include in your Statement of Work:
1. Scope of Work
Include what’s actually going to be done, or what could be done if required. This is where you’ll use words like strategy, project, plan, and so on.Your benefit to the client should be made most evident. Demonstrate to your prospect that you’re in tune with their needs, and show that you took the time to carefully put together a plan to fulfill those needs.
While it’s important that you lay out your own goals and schedule, it’s also important to establish a two-way flow of deliverables. These are the guidelines attached to the Scope of Work. Lay out what will be accomplished, and when. Include deadlines, milestones, and other relevant information. Think of it as the verbal, more friendly version of the Terms and Conditions (see below).
After all, a large factor in meeting your own deliverables is having a cooperative partner on the other end.
3. Timeline and Resources
Include a high-level project calendar – a time-based schedule. Include information such as how long the project will take, what tools and resources will be needed from both parties, and where the project will take place.
4. Payment Terms
It is always smart to be upfront when discussing money. Create a billing plan for your project. This could include when payments will be made, through what payment medium, and any additional terms that could be applied. No one likes to feel duped nor do they like hidden terms.
5. Client Services
Tell your client who they’ll be interacting with when contacting your company, and across what mediums – email, phone, text messages, etc. Communication is important in the relationship building process. This section establishes how you’ll communicate with your client once a contract is signed.
There will most likely be some tweaks during the lifespan of your project. During these times of “scope creep” its important to show you are flexible and understand that needs change. However, it’s important to communicate how these needs are affecting the original Scope of Work and timeline.
7. Terms and Conditions
As with any contract, you will need to include legal information. In this section you should include information regarding contract termination, invoicing agreements, damages, and any other legal issues relevant to your business relationship.
Even though every agency relationship is different, a well-written Statement of Work is a great way to demonstrate your willingness and interest in forming long-standing relationships with your clients.
Download our Ultimate Growth Guide For Agencies to learn how you can build more business for your agency.