How Restaurant and Bar Closures Impact B2B Supply Chains

Restaurants and bar closures upended the industry’s supply chains. This led to an initial drop in online advertising, but we have seen early signs of recovery. How will this industry move forward?

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How 6 B2B Verticals are Responding to Uncertainty

58% of B2B eCommerce executives have lowered their financial projections this year due to Covid-19. With new projections, how are B2B executives directing their advertising funds? We look at 6 B2B verticals to find out.

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B2B Events Are Out, But Webinars Ramp Up

With the cancellation of events and trade shows this year, B2B webinars have become even more prominent in the marketer’s playbook. Here, we share the data we uncovered related to the recent spike in B2B webinars.

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How are B2B Medical Companies Advertising During COVID-19?

The COVID-19 crisis has created chaos in B2B medical supply chains. We see major shortages and supply chain disruptions, while non-essential health industries are being put on hold. What does this mean for B2B medical advertising?

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COVID-19 and Furniture Advertising: Pivoting Towards Home Office Ads

While furniture stores at large have been hurting due to coronavirus, companies that sell office furniture have seen an increase in demand. How has this impacted their advertising? 

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How Coronavirus is Impacting Video Conferencing Advertising and Other WFH Spenders

In our latest update on coronavirus, we take a look at how companies that facilitate remote work are responding to a sudden increase in demand and how companies have swiftly adjusted their advertising.

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How Coronavirus is Impacting Trade Shows

Coronavirus is throwing a curveball at B2B event organizers, making events risky to carry out. Here is an update from last week on B2B events affected by the pandemic and the ad spending that will be impacted.

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Conferences Suffering Due to Coronavirus

The average retail event can bring in over $6 million — but 2020 is shaping up differently due to the Coronavirus. Here we cover the latest on the Coronavirus and the major trade shows that have been impacted.

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Brief: What 2019 Looked Like for B2B Digital Advertising

We covered quite a few B2B advertising developments and insights in 2019. Now that the year has come and gone, the question is: what did the market look like as a whole?

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