Mediaradar Blog

4 Takeaways from Connectiv CEO Summit 2018

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

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BIMS Takeaways: B2B Marketing Strategies

This year’s Business Information and Media Summit (BIMS) in Fort Lauderdale was one of the best yet.

The B2B space is rapidly evolving, and this was a great opportunity to catch up on the latest industry trends.

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Advertisers Demand B2B

B2B Sites are a Safe Haven for Brands

What do digital advertisers prioritize when deciding where to buy placements?

While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.

This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.

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5 Questions B2B Trade Media Should Ask Before Choosing an Ad Sales Intelligence Tool

A cutting edge ad sales intelligence tool is a worthwhile investment for your company. It can help you determine who to speak with, when to reach out, and what you should say to help increase your close percentage.

While your ad sales intelligence tool can be a secret weapon for closing sales, not all of these tools are cut from the same cloth.

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4 Surprising Vertical Video Stats

Vertical Video is changing the ad landscape. Here are a few surprising numbers around Vertical Video's impact. 

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Where are B2B advertisers allocating their ad buys?

Knowledge is key to enhancing your ad sales, the more you know about your prospect’s purchasing patterns, the more powerful your pitch. Are your prospects purchasing print, digital or cross-platform packages? Learn how the B2B ad sales industry trending.

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