The 5 Best B2B Sales Call Planning Tips Every Great Rep Should Know [Webinar Recap]
MediaRadar’s CEO, Todd Krizelman, shared the five simple sales call planning steps that will help sales and business development reps plan for their next call, build the right relationships, and increase their revenue. Here are the sales call planning tips for B2B reps.Read
Vertical Video, Brand Safety, Consolidation and Meredith: Four Predictions for 2018
- Advertising Trends
- B2B Advertising
- Consumer Advertising
- Online Advertising
- Print Advertising
- Programmatic Advertising
- Television Advertising
- Video Advertising
The predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.
Advertisers Demand B2B
B2B Sites are a Safe Haven for Brands
What do digital advertisers prioritize when deciding where to buy placements?
While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.
This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.