Vertical Video, Brand Safety, Consolidation and Meredith: Four Predictions for 2018
- Advertising Trends
- B2B Advertising
- Consumer Advertising
- Online Advertising
- Print Advertising
- Programmatic Advertising
- Television Advertising
- Video Advertising
The predictions below come from Todd Krizelman, CEO & Co-Founder, MediaRadar.
Advertisers Demand B2B
B2B Sites are a Safe Haven for Brands
What do digital advertisers prioritize when deciding where to buy placements?
While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.
This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.
5 Questions B2B Trade Media Should Ask Before Choosing an Ad Sales Intelligence Tool
A cutting edge ad sales intelligence tool is a worthwhile investment for your company. It can help you determine who to speak with, when to reach out, and what you should say to help increase your close percentage.
While your ad sales intelligence tool can be a secret weapon for closing sales, not all of these tools are cut from the same cloth.
Where are B2B advertisers allocating their ad buys?
Knowledge is key to enhancing your ad sales, the more you know about your prospect’s purchasing patterns, the more powerful your pitch. Are your prospects purchasing print, digital or cross-platform packages? Learn how the B2B ad sales industry trending.Read