How Events Contribute to the Hospitality Market

Events contribute in no small way to the marketing environment within the hospitality market. Not only that, but spending on events is up within the industry, when looking at the five biggest hospitality events.

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These B2B Industries Are Growing Their Digital Presence

Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.

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Major B2B Spenders Buying Both Print & Digital Ad Space

The top spenders in print and digital advertising have spent over $55 million YTD. Here we highlight some of the major players in the B2B market, with a look at how they are executing cross-platform campaigns.

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Are B2B Brands Buying Both Print & Digital Yet?

Are B2B brands beginning to shift towards a cross-platform approach? We used our data to find out. Take a look at how the current B2B landscape compares with 2018.

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B2B Native Advertising is Still Growing

On the whole, it may appear that native advertising has hit a plateau — but MediaRadar insight shows that the ad format shows no sign of slowing within the B2B space.

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New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising

B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Which new or proven B2B ad formats are winning options for both publishers and B2B brands?

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New View on Ad Portfolios: How B2B Publications Can Expand Their Market Share

Advertisers need to find new, more digital ways to reach decision-makers with the personal touch they’re used to. Naturally, this means B2B publishers need to find ways to bridge that gap between advertisers and their target audience. How can B2B publications expand their ad portfolios — and see their market share follow?

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Retail Trade Shows Deliver Value Beyond the Booth

Trade shows still hold a central role for most modern retailers. But what value does taking part — or even hosting — trade shows hold for media sellers?

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