B2B Struggles With Display Ads: What Can Publications Do?
Even digital native B2B sites face stiff competition from consumer sites with much larger audiences. How can B2B publications bring in B2B brands for the kind of long term advertising relationships that print media saw for years?Read
Branded Content Studios Are the New Norm for B2B Publications
With the demands of creating content increasing, it can be difficult for brands to keep up. Over the past several years, publishers have created their own solution for the advertisers they partner with: in-house content studios.Read
Why Are Events So Important to B2B Marketers?
B2B events promise new content and virtually limitless connections. Just look at some of the biggest B2B retail events from this year, and you’ll see the value that they drive for publishers, sponsors and exhibitors alike.Read
How Events Contribute to the Hospitality Market
Events contribute in no small way to the marketing environment within the hospitality market. Not only that, but spending on events is up within the industry, when looking at the five biggest hospitality events.Read
These B2B Industries Are Growing Their Digital Presence
Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.Read
Major B2B Spenders Buying Both Print & Digital Ad Space
The top spenders in print and digital advertising have spent over $55 million YTD. Here we highlight some of the major players in the B2B market, with a look at how they are executing cross-platform campaigns.Read
New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising
B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Which new or proven B2B ad formats are winning options for both publishers and B2B brands?Read