The Chip Shortage Affects Everything, Short of Advertising
Are chip supply chain issues enough to disrupt tech advertising budgets? It doesn’t appear so.
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How is Healthcare Spending Shifting with the Latest COVID Surge?
COVID cases are rising again, putting the spotlight on the healthcare system. Here, we check in on how hospitals and other services are advertising.
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Native Advertising From B2B Brands: A June 2021 Update
Last year most of the B2B brands purchasing native ads were new. The experimentation with the format seems to be outlasting the pandemic.
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Fintech Startups are in Hyper-Growth Mode
Investment into fintech is pouring in. And that is carrying over into the B2B advertising space. Who are the top spenders?
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A Shipping & Logistics Update
The shipping industry is going through major changes. How is that impacting advertisers?
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B2B Construction Trends in August: Digital Ad Spending
With the green light to keep working in most states, what were the impacts of COVID-19 on the construction industry and its ad spending?
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Biggest Movers in B2B Marketing After First Months of COVID-19
B2B websites are doing well amid the pandemic. But which B2B players have shifted their online advertising the most between March and April?
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B2B Websites Are Doing Well Amid the Pandemic
Much of the economy has been shaken by the spread of COVID-19 — increasing the demand for B2B companies. With these B2B companies competing for attention, they have ramped up their ad efforts. Here, we break down the numbers.
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How Restaurant and Bar Closures Impact B2B Supply Chains
Restaurants and bar closures upended the industry’s supply chains. This led to an initial drop in online advertising, but we have seen early signs of recovery. How will this industry move forward?
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