Are B2B Brands Buying Both Print & Digital Yet?

Are B2B brands beginning to shift towards a cross-platform approach? We used our data to find out. Take a look at how the current B2B landscape compares with 2018.

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3 Ways to Sell Cross-Platform Advertising to Brands Who are on a Budget

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.

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