OTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path
With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.
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Discovery+ Brings a Unique Flavor to OTT—Which Advertisers are Taking a Bite?
The mega-merger between HBO and Discovery will happen soon, but Discovery+ has a lot to offer right now. Learn which advertisers are buying.
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OTT &TV Anywhere: A Sneak Peek into an Upcoming Trend Report
Get a sneak peek on insights revealed in our upcoming trend report. Learn which platforms are winning in sales and what that means for you!
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The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.
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HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?
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The Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?
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Which NBC Advertisers are on Hulu?
TV advertisers also run OTT campaigns. What does the overlap between NBC advertisers and Hulu look like?
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How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
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How OTT Companies are Advertising Themselves
OTT companies need to expand their audiences. How much are brands spending on advertising and across which formats?
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