Discovery+ and HBO Max Merge: What Does it Mean for Advertisers?
How will Discovery+ and HBO Max's recently announced merger impact advertising spending? We look to the data to find out.
Read
OTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path
With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.
Read
Discovery+ Brings a Unique Flavor to OTT—Which Advertisers are Taking a Bite?
The mega-merger between HBO and Discovery will happen soon, but Discovery+ has a lot to offer right now. Learn which advertisers are buying.
Read
OTT &TV Anywhere: A Sneak Peek into an Upcoming Trend Report
Get a sneak peek on insights revealed in our upcoming trend report. Learn which platforms are winning in sales and what that means for you!
Read
The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.
Read
HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?
Read
The Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?
Read
Which NBC Advertisers are on Hulu?
TV advertisers also run OTT campaigns. What does the overlap between NBC advertisers and Hulu look like?
Read
How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
Read