The 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.
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HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?
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Which NBC Advertisers are on Hulu?
TV advertisers also run OTT campaigns. What does the overlap between NBC advertisers and Hulu look like?
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How Are Brands Using Programmatic Advertising on OTT?
As new programmatic and OTT platform deals take place, brands are starting to experiment with this way of advertising.
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How OTT Companies are Advertising Themselves
OTT companies need to expand their audiences. How much are brands spending on advertising and across which formats?
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10 Major OTT Advertisers To Watch in 2021
Which major brands are already advertising in the OTT space? MediaRadar shares where they're buying and when their RFPs are coming out.
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How DTC Brands on OTT Surprised Us in 2020
We thought that OTT would be an active channel for direct-to-consumer (DTC) brands in 2020. Where did ad dollars go?
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Fitness Apps and Websites Remain Scarce Across OTT Channels
Fitness brands increase their advertising around New Years. But not across OTT. Who is an early adopter and what are spending trends?
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12 Days ‘til New Years: 3 Types of OTT Ads
Brands experimented more with OTT advertising in 2020. Here we highlight some of the ways brands used this channel.
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