3 Types of OTT Ads You Absolutely Need to Try
Brands experimented more with OTT advertising in 2020. Here we highlight some of the ways brands used this channel.
ReadDiscovery+ and HBO Max Merge: What Does it Mean for Advertisers?
How will Discovery+ and HBO Max's recently announced merger impact advertising spending? We look to the data to find out.
ReadOTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path
With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.
ReadDiscovery+ Brings a Unique Flavor to OTT—Which Advertisers are Taking a Bite?
The mega-merger between HBO and Discovery will happen soon, but Discovery+ has a lot to offer right now. Learn which advertisers are buying.
ReadOTT &TV Anywhere: A Sneak Peek into an Upcoming Trend Report
Get a sneak peek on insights revealed in our upcoming trend report. Learn which platforms are winning in sales and what that means for you!
ReadThe 2 Biggest Programmatic Trends We’ve Seen in 2021
We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.
ReadHBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?
ReadThe Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?
ReadWhich NBC Advertisers are on Hulu?
TV advertisers also run OTT campaigns. What does the overlap between NBC advertisers and Hulu look like?
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