June 19, 2017

Four Horseman and Five Years Running

• OTT Advertising

At the recent Programmatic TV Summit, Lance Neuhauser CEO of 4C, referred to Amazon, Apple, Netflix and other such companies as the horseman of the TV apocalypse. The growth of OTT streaming services is made readily apparent when looking at the success of original shows. The mere fact that House of Cards and Orange is the New Black are entering their 5th seasons, shows the incredible growth of original content. Releasing House of Cards around the same time as Kevin Spacey hosting the Tony awards, was an extremely shrewd marketing strategy. Amazon and Hulu ran a combined 181 unique video ads, another example of how strong their marketing is, both in terms of content and funding. Take a look below to see how the rest of OTT field marketed their product over the last few weeks.

Read →