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MediaRadar Blog

HBO Aggressively Taking on AVOD Market: Is it the Right Fit for Your Media Plan?
February 10, 2022

HBO Max Aggressively Taking on AVOD—Is it the Right Fit for Your Media Plan?

  • HBO Max

Unlike the past, HBO Max now has advertising inventory for its premium content. Which industries and brands leverage the young channel?

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HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
June 14, 2021

HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?

  • HBO Max
  • OTT Advertising

HBO Max is forging its own path. Will this open up more opportunity for smaller brands who buy on OTT instead of TV?

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HBO Max is Shaking Up the AVOD Environment: Will More Advertisers Buy OTT?
May 25, 2020

Checking In On Streaming Ahead of HBO Max Launch

  • HBO Max
  • Streaming Services

When the pandemic hit, digital streaming ads surged. Now, we check back in on the ad numbers to see what’s going on in light of the HBO Max launch.

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