How DTC Brands on OTT Surprised Us in 2020
We thought that OTT would be an active channel for direct-to-consumer (DTC) brands in 2020. Where did ad dollars go?
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Fitness Apps and Websites Remain Scarce Across OTT Channels
Fitness brands increase their advertising around New Years. But not across OTT. Who is an early adopter and what are spending trends?
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12 Days ‘til New Years: 3 Types of OTT Ads
Brands experimented more with OTT advertising in 2020. Here we highlight some of the ways brands used this channel.
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Consumers love streaming: How much overlap is there between OTT and digital ad spend?
Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.
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How many advertisers are on OTT, but not TV?
As the shift to OTT gains momentum, advertisers are responding. How many brands are now advertising on OTT but not TV?
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Trends Shaping OTT: A Panel Wrap‐Up
MediaRadar hosted a panel to explore recent changes in OTT and what the future holds for this type of advertising. Here are the highlights.
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OTT for Consumer Advertising: A Panel Wrap-Up
Last week, MediaRadar hosted a panel to explore the recent changes in OTT and what the future holds for this type of advertising. Here we share the highlights for consumer advertising.
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OTT & TV Anywhere Sneak Peak
MediaRadar will soon be launching OTT & TV Anywhere. Here's a sneak peak of the OTT trends we will soon be sharing.
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Where Does OTT Stand Ahead of the Disney+ Launch?
What does advertising an OTT option in an already crowded space look like?
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