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7 Intriguing Native Advertising Advantages and Disadvantages

Even though there are a number of challenges associated with native advertising, many would argue that the format's benefits still outweigh the negatives.

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4 Juicy Native Ads Related to Thanksgiving Turkey (#4 is Our Favorite!)

Thanksgiving is just days away, so pick out your favorite pair of stretchy pants and grab a fork! While you prepare the roast, we'll whip up the latest in turkey advertising. Join us this year as we dive into Applegate Farms, LLC and its native ads, specifically in digital.

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Nike’s Native Ad Campaign with Colin Kaepernick

Why was Nike's native ad campaign so effective? Because Nike changed the game. By implementing native ads, Nike gathered benefits. By stirring controversy, Nike bred success.

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9 Fast Facts about Native Advertising

Native advertising is still successful, despite its recent plateau. That’s why it’s important for publishers to identify opportunities with native in 2018 like finding more unique ways to produce native ads that will make them stand out from their competition and more. Here are 9 fast facts to keep in mind as you sell Custom Content.

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6 Essential Takeaways from The Folio: Show (2018)

MediaRadar CEO, Todd Krizelman, hosted two panels at The Folio: Show in response to the question: is there still room for native to grow? The panels focused on what publishers should do when it comes to native buying in order to identify native advertising and win those types of advertising opportunities. The panelists all spoke actively about the opportunities and challenges with native in 2018. Here are the 6 essential takeaways.

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MediaRadar Native Advertising Roundup: August 27th – September 3rd, 2018

Let’s take a look at the native advertising highlights from the past week.

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MediaRadar Native Advertising Roundup: Late August 2018

Let's take a look at the highlights in native advertising from late August:

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MediaRadar Native Advertising Roundup: July – August 2018

Let’s take a look at July and August highlights in native advertising:

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4 Reasons Why Google Loves Native Advertising

For a moment in time, in 2017, many perceived Google's new ad blocking standards as building a bleak set of walls around online publishers. In June 2017, Google first announced that, come 2018, Chrome would begin to support and abide by the "Better Ads Standards," originally set in place by the Coalition for Better Ads, to which Google belongs. The Coalition for Better Ads is a collection of companies and associations that have come together to form an alliance for the betterment of viewer experience with advertising. The Better Ads Standards were put in place to essentially add guidelines to how ad servers should interact with their viewers.

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