• Native Advertising

Native advertising is still successful, despite its recent plateau. That’s why it’s important for publishers to identify opportunities with native in 2018 like finding more unique ways to produce native ads that will make them stand out from their competition and more. Here are 9 fast facts to keep in mind as you sell Custom Content.

• Native Advertising

MediaRadar CEO, Todd Krizelman, hosted two panels at The Folio: Show in response to the question: is there still room for native to grow? The panels focused on what publishers should do when it comes to native buying in order to identify native advertising and win those types of advertising opportunities. The panelists all spoke actively about the opportunities and challenges with native in 2018. Here are the 6 essential takeaways.

• Native Advertising

Let’s take a look at the native advertising highlights from the past week.

• Native Advertising

Let's take a look at the highlights in native advertising from late August:

• Native Advertising

Let’s take a look at July and August highlights in native advertising:

• Advertising Trends
• Native Advertising

For a moment in time, in 2017, many perceived Google's new ad blocking standards as building a bleak set of walls around online publishers. In June 2017, Google first announced that, come 2018, Chrome would begin to support and abide by the "Better Ads Standards," originally set in place by the Coalition for Better Ads, to which Google belongs. The Coalition for Better Ads is a collection of companies and associations that have come together to form an alliance for the betterment of viewer experience with advertising. The Better Ads Standards were put in place to essentially add guidelines to how ad servers should interact with their viewers.

• Native Advertising

While native advertising is widely used among advertisers and publishers in the online space, it is also still growing at an impressive rate. In fact, last month, over 900 brands ran native ads for the first time! Every month, MediaRadar analyzes thousands of brands utilizing native advertising.

• Native Advertising

Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.

• Advertising Trends
• Native Advertising

Who uses native advertising? Quite a lot of brands, actually. In fact, native advertising is one of the fastest growing products in digital advertising today.