How Vice and Refinery29 Are Consolidating Digital Power

The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.

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NFL Opening Weekend: Big Spenders and Ratings

Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.

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Premium Podcasts: Will the Subscription Model Work?

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

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What the DirecTV-CBS Contract Dispute Means for Advertisers

Trading blame aside, it’s clear that the blackouts will affect advertisers if the DirecTV-CBS contract dispute isn’t resolved soon.

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IGTV Goes Horizontal: Good News for Brands

Up until now, many media companies had to create content specific to Instagram’s platform, but now brands can use IGTV to publish horizontal video.

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Our Takeaways from TV’s 2019-2020 Upfronts

Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.

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How Recent Entertainment Mergers Affect Streaming TV

After recent major entertainment mergers and media distributors launching their own streaming platforms, the shape of streaming TV is set up for some big changes in the near future.

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