What the DirecTV-CBS Contract Dispute Means for Advertisers

Trading blame aside, it’s clear that the blackouts will affect advertisers if the DirecTV-CBS contract dispute isn’t resolved soon.

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IGTV Goes Horizontal: Good News for Brands

Up until now, many media companies had to create content specific to Instagram’s platform, but now brands can use IGTV to publish horizontal video.

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Our Takeaways from TV’s 2019-2020 Upfronts

Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.

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How Recent Entertainment Mergers Affect Streaming TV

After recent major entertainment mergers and media distributors launching their own streaming platforms, the shape of streaming TV is set up for some big changes in the near future.

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