Picking Favorites: Advertisers Go Exclusive with Social Media or YouTube
Which one takes the prize when it comes to advertising? Social media or YouTube? Find out here.
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CPG Advertisers Double Down on YouTube
CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.
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YouTube Ad Spending Rebounds After a Rocky 2022
YouTube advertising dipped in Q3 2022. Find out if this was a blip on the screen or a persisting trend.
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Pharma’s Embrace of Digital Advertising Includes YouTube
Pharmaceutical advertising is starting to embrace YouTube. Find out how this traditional segment is utilizing the platform.
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YouTube vs. the Video World: A Sneak Peek into an Upcoming Trend Report
In this sneak peek at MediaRadar's upcoming trend report on video spending, we look at how YouTube's reign continues to grow.
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TV Upfront Season 2022 Has Arrived—Here’s What to Expect
TV upfront season is here and the who’s-who of the media world, including a major new players, is rolling out the red carpet for advertisers.
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What You Need To Know About YouTube’s New Direct Response Solutions
Direct-response advertising has become essential for publishers in this economic downturn. YouTube has taken direct-response to the next level. Learn about the update here.
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