Pharma’s Embrace of Digital Advertising Includes YouTube

Pharmaceutical advertising is starting to embrace YouTube. Find out how this traditional segment is utilizing the platform.

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YouTube vs. the Video World: A Sneak Peek into an Upcoming Trend Report

In this sneak peek at MediaRadar's upcoming trend report on video spending, we look at how YouTube's reign continues to grow.

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TV Upfront Season 2022 Has Arrived—Here’s What to Expect

TV upfront season is here and the who’s-who of the media world, including a major new players, is rolling out the red carpet for advertisers.

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What You Need To Know About YouTube’s New Direct Response Solutions

Direct-response advertising has become essential for publishers in this economic downturn. YouTube has taken direct-response to the next level. Learn about the update here.

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