Programmatic TV: 7 Essential Terms

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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Why Is Programmatic TV Advertising So Confusing?

What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.

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