IGTV Goes Horizontal: Good News for Brands
Up until now, many media companies had to create content specific to Instagram’s platform, but now brands can use IGTV to publish horizontal video.
ReadMediaRadar Predicts Snapchat’s Q1 Earnings Success
Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.
ReadM&A Report: LVMH, PepsiCo and AT&T In The News
The most important mergers and acquisitions this week including LVMH Moet Hennessy Louis Vuitton, Pepsico, and AT&T. Stay in the loop, whether you're in ad sales or business development.
ReadThe Most Popular RFPs of Q2 2019
Q2 is the most active quarter for RFPs each year by a wide margin, and this year is no exception. See which companies top the list for Q2 2019.
ReadMergers & Acquisitions Special Edition: The Disney / Fox Acquisition
To all who come to this happy place, welcome. And buckle up. After a nearly two-year struggle toward the finish line, complete with a bidding war with Comcast and regulatory hoop jumping, The Walt Disney Co. has completed its $71 billion acquisition of most of 21st Century Fox Inc. entertainment assets.
ReadHow to Put Your Best Foot Forward for RFPs in Q2
With budgets finalized in February and advertising plans to be finalized ASAP, the RFP quickly turns into a tight deadline for publishers. Here are three ways you can prepare.
ReadWhy Spotify Bought Gimlet: The Power of Podcast Advertising
Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.
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