• Snapchat
• Snapchat Advertising
• Social Media

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

• Advertising Trends
• Mergers & Acquisitions

The most important mergers and acquisitions this week including LVMH Moet Hennessy Louis Vuitton, Pepsico, and AT&T. Stay in the loop, whether you're in ad sales or business development.

• RFP
• RFP Predictor

Q2 is the most active quarter for RFPs each year by a wide margin, and this year is no exception. See which companies top the list for Q2 2019.

• Ad Sales
• ad sales tips
• DTC Brands

• Ad Sales
• Sales Tips
• Webinar

• Advertising Trends
• Mergers & Acquisitions

To all who come to this happy place, welcome. And buckle up. After a nearly two-year struggle toward the finish line, complete with a bidding war with Comcast and regulatory hoop jumping, The Walt Disney Co. has completed its $71 billion acquisition of most of 21st Century Fox Inc. entertainment assets.

• Ad Sales
• RFP Predictor
• Sales Tips

With budgets finalized in February and advertising plans to be finalized ASAP, the RFP quickly turns into a tight deadline for publishers. Here are three ways you can prepare.

• Advertising Trends
• Mergers & Acquisitions
• Podcast Advertising
• Spotify

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.

• Cross-Platform Advertising
• Sales Tips

Cross-platform advertising should be a staple in the diet of nearly every advertiser. For a publisher engaging a prospective brand, the conversation should not simply center around whether or not the brand should engage in paid search, but rather how to integrate paid search with paid social, organic reach, podcast sponsorship, and more.