IGTV Goes Horizontal: Good News for Brands

Up until now, many media companies had to create content specific to Instagram’s platform, but now brands can use IGTV to publish horizontal video.

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MediaRadar Predicts Snapchat’s Q1 Earnings Success

Todd Krizelman, CEO of MediaRadar, discusses Twitter’s recent success as well as predicted success for Facebook Inc. and Snap Inc.

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M&A Report: LVMH, PepsiCo and AT&T In The News

The most important mergers and acquisitions this week including LVMH Moet Hennessy Louis Vuitton, Pepsico, and AT&T. Stay in the loop, whether you're in ad sales or business development.

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The Most Popular RFPs of Q2 2019

Q2 is the most active quarter for RFPs each year by a wide margin, and this year is no exception. See which companies top the list for Q2 2019.

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Mergers & Acquisitions Special Edition: The Disney / Fox Acquisition

To all who come to this happy place, welcome. And buckle up. After a nearly two-year struggle toward the finish line, complete with a bidding war with Comcast and regulatory hoop jumping, The Walt Disney Co. has completed its $71 billion acquisition of most of 21st Century Fox Inc. entertainment assets.

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How to Put Your Best Foot Forward for RFPs in Q2

With budgets finalized in February and advertising plans to be finalized ASAP, the RFP quickly turns into a tight deadline for publishers. Here are three ways you can prepare.

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Why Spotify Bought Gimlet: The Power of Podcast Advertising

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.

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