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Digital Trends for Political Campaigns in 2016

Whether you’re a consumer-focused or B2B publisher, there is significant opportunity for programmatic and digital ads in the 2016 presidential campaign.

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Programmatic for B2B

What is programmatic advertising? And more importantly, how do I sell it, and is it worth it for a niche B2B publisher?

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The Impact of the FTC’s Guidelines for Native Ads

In December of 2015, the FTC announced a set of rules for publishers to help standardize native advertising and prevent consumers from being misled.

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5 Fundamental Ways to Increase Your Ad Sales

In an ever-evolving digital media landscape, how can ad sales teams adapt to be successful? Here are MediaRadar's top five solutions to focus on upsell opportunities, build relationships and test out new digital ad formats like native.

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Hot Trends in Mobile Ad Sales

Did you know Americans are spending more than 3 hours each day using their mobile devices?

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Mobile Cross-Screen Ad Placement Trends from Late Summer 2015

There are 10,137 total Mobile advertisers in Q3 of 2015, alone. MediaRadar was able to make observations, uncover trends and dig into how advertisers really buy by looking into Mobile expansions from late summer.

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Auto Companies Increased Their Online Advertising Activities, Increasing Unit Sales, Particularly Light Trucks

There was a significant increase in online advertising activities from six leading auto companies this past summer: Ford, General Motors, Fiat Chrysler Automobiles, Nissan Motor, Honda, and lastly Toyota. This rising trend for greater online advertising presence in turn, influenced unit sales across the board.

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Native Advertising Index – February 2015

Technology Brands Lead Native Advertising, According To MediaRadar’s Latest Native Advertising Index

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MediaRadar Native Advertising Index

Native Advertising Has Increased 122% Between May and October Of This Year, According To MediaRadar’s Latest Native Advertising Index

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MediaRadar Online Video Advertising Index, October 2014

As online video consumption continues to skyrocket, online video advertising continues to be a rapidly growing online ad format, according to MediaRadar’s latest Online Video Advertising Index.

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