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MediaRadar Trend Reports

MediaRadar Trend Reports

Mobile Cross-Screen Ad Placement Trends from Late Summer 2015

There are 10,137 total Mobile advertisers in Q3 of 2015, alone. MediaRadar was able to make observations, uncover trends and dig into how advertisers really buy by looking into Mobile expansions from late summer.

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Auto Companies Increased Their Online Advertising Activities, Increasing Unit Sales, Particularly Light Trucks

There was a significant increase in online advertising activities from six leading auto companies this past summer: Ford, General Motors, Fiat Chrysler Automobiles, Nissan Motor, Honda, and lastly Toyota. This rising trend for greater online advertising presence in turn, influenced unit sales across the board.

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Native Advertising Index – February 2015

Technology Brands Lead Native Advertising, According To MediaRadar’s Latest Native Advertising Index

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MediaRadar Native Advertising Index

Native Advertising Has Increased 122% Between May and October Of This Year, According To MediaRadar’s Latest Native Advertising Index

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MediaRadar Online Video Advertising Index, October 2014

As online video consumption continues to skyrocket, online video advertising continues to be a rapidly growing online ad format, according to MediaRadar’s latest Online Video Advertising Index.

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Little Overlap Between Print and Online Advertisers in Consumer Magazines

The explosion of digital content consumption in the last decade has created many successful digital-only publications and turned traditional magazines into multi-platform media brands. Perhaps surprisingly, there is still little advertiser overlap and integrated ad sales between these brands’ print and online platform. While there is some overlap, online advertisers and print advertisers are two discrete groups of advertisers.

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Advertisers Continue to Move Into Print

With all of the discussions within the publishing and advertising industries about marketers increasingly adding budget into digital advertising, the state of print advertising is often overlooked. Even with the quickly growing size of the online advertising market, brands are continuing to enter into the print advertising market. In fact, the number of brands advertising in print magazines is increasing.

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Special Ad Features Abound in September Fashion Issues

Fall has officially arrived, and many of us have already begun putting away our summer clothes and hunting for new autumn outfits. Every year, women’s fashion magazines usher in the fall season with new styles and designer fashions in their benchmark September issues. Women’s fashion magazines had a strong September, with 737 different advertisers running ads across the seven largest titles.

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Professional Service Brands Deliver Ad Pages

The Professional Service advertising category posted ad page gains January-August 2014, with ad pages up 4.3% to 2,093.1 total pages versus the same period in 2013, as measured among 158 consumer magazines.

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Outdoor Athletics Advertising Up In Time For Summer

Despite an overall decline in ad pages in consumer magazines through the first half of 2014, several advertising categories increased their print advertising January-June. Measured from 157 national consumer magazines, Home Furnishings (+7.4%), Financial & Real Estate (+7%), Professional Services (+4.6%) and, perhaps most notably, Athletics (+7.6%) were all ad-page positive through June.

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