Apparel Brands Increase Print Advertising

Many advertising categories increased print ad pages in 2013, helping to slow the decline in magazine ad pages that we’ve seen in recent years. The Medical/Pharmaceutical, Home Furnishings, Technology, and Beverages categories all increased ad pages from 2012.

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The State of the Banner Ad

People have been proclaiming the death of the banner ad for years. Forbes questioned the longevity of the banner ad as far back as 2006.

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Magazines Thirsty for Beverage Ads in Q3 2013

The Beverages category was among the advertising categories that saw the most growth in third-quarter 2013, along with the Medical/Pharmaceutical and Financial/Real Estate categories. Ad pages from Beverage brands rose 15.8% to 1,072.2 total pages July-September 2013 versus the same period in 2012 – as measured among 182 consumer magazines. After this active third-quarter, the Beverages category was up 0.6% to 2,645.5 total pages January-September, 2013. During this period, 139 Beverages brands increased ad pages and there were 72 brands that didn’t advertise January-September 2012.

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Cosmetic Brands Increase Advertising

Two exceptions to the decline in magazine ad pages in the 1st half of 2013 are the women’s fashion & beauty sectors which have seen growth this year.

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Magazines Were Hungry For Food Ads In Q1

While overall 1st quarter ad pages were down 3.8% among 198 MPA magazines, food brands increased advertising during this timeframe

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Cosmetics Brands Increased Advertising in 2012

Overall magazine ad pages in 2012 were down 5.6% to 149,595 total pages versus 158,502 total pages in 2011.

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Which Fashion Magazines had the Best Ad Sales?

It has been a down year for consumer magazine advertising with ad pages in 2012 down 5.3% to 114,277 total pages versus 120,701 in 2011.

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Beer Brands Increased Advertising in Q3 2012

While overall ad pages for alcoholic beverages declined by 7.6% in the third quarter of 2012, beer brands increased ad pages by 17.3% to 154.5 pages, as measured among 197 MPA magazines.

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Are Tobacco Companies Increasing Advertising?

According to recent surveys by the Centers for Disease Control and Prevention, there were about 3 million less smokers in 2011 than in 2009. It appeared that tobacco companies were beginning to increase advertising to win back customers. Tobacco advertising in magazines had been down in recent years, but increased 11% to 160 pages in Q1 2012 led by large campaigns from Newport and Natural American Spirit.

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