Without live events, travel, and other social forms of entertainment last year, people turned to streaming as a main source of at-home entertainment.
This pushed streaming platforms to expand even more rapidly than ever before. Considering the increase in the competition between content providers, we take a look at how advertisers are buying OTT ads.
In this free report you’ll learn:
- Who’s buying OTT ads?
- Does OTT more resemble TV or digital?
- How do buying trends resemble TV advertising?
- What are the cross-buying patterns of OTT buyers?
- What type of demographics are OTT buyers targeting?
Download the free report —>