Which Fashion Magazines had the Best Ad Sales?
It has been a down year for consumer magazine advertising with ad pages in 2012 down 5.3% to 114,277 total pages versus 120,701 in 2011.
ReadBeer Brands Increased Advertising in Q3 2012
While overall ad pages for alcoholic beverages declined by 7.6% in the third quarter of 2012, beer brands increased ad pages by 17.3% to 154.5 pages, as measured among 197 MPA magazines.
ReadAre Tobacco Companies Increasing Advertising?
According to recent surveys by the Centers for Disease Control and Prevention, there were about 3 million less smokers in 2011 than in 2009. It appeared that tobacco companies were beginning to increase advertising to win back customers. Tobacco advertising in magazines had been down in recent years, but increased 11% to 160 pages in Q1 2012 led by large campaigns from Newport and Natural American Spirit.
Read