MediaRadar’s Snapchat Snapshot
With over 158 million daily active users, Snapchat is one of the most popular ways to reach a youthful audience. Recently, MediaRadar conducted a study to see which brands have added Snapchat to their media mix.
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Programmatic Advertising: What do you Need to Know?
Understand how programmatic advertising works, and how you can make it work for you! MediaRadar’s Programmatic Advertising: What do you Need to Know white paper will show you how programmatic advertising has developed over the years and how you can leverage it to maximize return on all ad inventory.
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5 Questions to Ask Before Choosing an Ad Sales Intelligence Tool
For any media sales professional, an ad sales intelligence tool is a critical asset to have.
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Ultimate Guide To Growth for Agencies
Growth is an essential part of any successful agency. Unfortunately, growing your agency can be a bit time-consuming without the right preparation and tools.
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Which Advertisers Spend the Most in Digital in Q4?
See which brands are big Q4 Spenders. Are they buying with you? MediaRadar’s Peak Spend Report will show you which consumer categories spend the most in Q4.
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How Vertical Video Is Changing The Mobile Ad Landscape
Vertical video advertising is on the rise, as advertisers continue to seek effective techniques for reaching their target audience.
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5 Easy Ways to Build Business For Your Agency
As a new business professional, building relationships and gaining the trust of your prospects is crucial to closing the deal. To help you, we've compiled our best relationship-building strategies and tactics into a quick reference guide.
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Consumer Advertising – Maximizing Impact
Consumer advertising is shifting, as the digital landscape evolves, so too do advertising strategies. In both print and digital, advertisers are searching for channels through which to reach select audiences with impactful marketing.
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What’s Trending in B2B
B2B publishing is transforming with the introduction of new advertising formats, ad types, and methods of buying and selling ad space. MediaRadar studied current B2B ad sales trends and learned some key insights.
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Leaders and Lessons in Native Advertising
Last year brought about an increase in adoption and demand for Native advertising but also left many wondering how to leverage custom content to get an edge over other advertisers. With renewal rates averaging 33% across all media sites, how can you grow your native program to succeed in 2017?
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