Cosmetic Brands Increase Advertising
Two exceptions to the decline in magazine ad pages in the 1st half of 2013 are the women’s fashion & beauty sectors which have seen growth this year.
ReadMagazines Were Hungry For Food Ads In Q1
While overall 1st quarter ad pages were down 3.8% among 198 MPA magazines, food brands increased advertising during this timeframe
ReadCosmetics Brands Increased Advertising in 2012
Overall magazine ad pages in 2012 were down 5.6% to 149,595 total pages versus 158,502 total pages in 2011.
ReadWhich Fashion Magazines had the Best Ad Sales?
It has been a down year for consumer magazine advertising with ad pages in 2012 down 5.3% to 114,277 total pages versus 120,701 in 2011.
ReadBeer Brands Increased Advertising in Q3 2012
While overall ad pages for alcoholic beverages declined by 7.6% in the third quarter of 2012, beer brands increased ad pages by 17.3% to 154.5 pages, as measured among 197 MPA magazines.
ReadAre Tobacco Companies Increasing Advertising?
According to recent surveys by the Centers for Disease Control and Prevention, there were about 3 million less smokers in 2011 than in 2009. It appeared that tobacco companies were beginning to increase advertising to win back customers. Tobacco advertising in magazines had been down in recent years, but increased 11% to 160 pages in Q1 2012 led by large campaigns from Newport and Natural American Spirit.
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