Magazines Thirsty for Beverage Ads in Q3 2013
The Beverages category was among the advertising categories that saw the most growth in third-quarter 2013, along with the Medical/Pharmaceutical and Financial/Real Estate categories. Ad pages from Beverage brands rose 15.8% to 1,072.2 total pages July-September 2013 versus the same period in 2012 – as measured among 182 consumer magazines. After this active third-quarter, the Beverages category was up 0.6% to 2,645.5 total pages January-September, 2013. During this period, 139 Beverages brands increased ad pages and there were 72 brands that didn’t advertise January-September 2012.Read
Are Tobacco Companies Increasing Advertising?
According to recent surveys by the Centers for Disease Control and Prevention, there were about 3 million less smokers in 2011 than in 2009. It appeared that tobacco companies were beginning to increase advertising to win back customers. Tobacco advertising in magazines had been down in recent years, but increased 11% to 160 pages in Q1 2012 led by large campaigns from Newport and Natural American Spirit.Read