Consumer Advertising – Maximizing Impact
Consumer advertising is shifting, as the digital landscape evolves, so too do advertising strategies. In both print and digital, advertisers are searching for channels through which to reach select audiences with impactful marketing.
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What’s Trending in B2B
B2B publishing is transforming with the introduction of new advertising formats, ad types, and methods of buying and selling ad space. MediaRadar studied current B2B ad sales trends and learned some key insights.
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Leaders and Lessons in Native Advertising
Last year brought about an increase in adoption and demand for Native advertising but also left many wondering how to leverage custom content to get an edge over other advertisers. With renewal rates averaging 33% across all media sites, how can you grow your native program to succeed in 2017?
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The Evolution of B2B
The market is trending up. B2B publishing has transformed immensely in the last two years with native, mobile and video ads. Download now to see year-over-year trends and the BIG changes from 2016.
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Learn to Sell a Cross-Platform Experience
Leverage more high-CPM and innovative ad formats and see what cross-channel combinations advertisers prefer. Learn to pitch cross-platform effectively!
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Digital Trends for Political Campaigns in 2016
Whether you’re a consumer-focused or B2B publisher, there is significant opportunity for programmatic and digital ads in the 2016 presidential campaign.
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Programmatic for B2B
What is programmatic advertising? And more importantly, how do I sell it, and is it worth it for a niche B2B publisher?
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The Impact of the FTC’s Guidelines for Native Ads
In December of 2015, the FTC announced a set of rules for publishers to help standardize native advertising and prevent consumers from being misled.
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5 Fundamental Ways to Increase Your Ad Sales
In an ever-evolving digital media landscape, how can ad sales teams adapt to be successful? Here are MediaRadar's top five solutions to focus on upsell opportunities, build relationships and test out new digital ad formats like native.
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Hot Trends in Mobile Ad Sales
Did you know Americans are spending more than 3 hours each day using their mobile devices?
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