Consumer Advertising – Maximizing Impact
Consumer advertising is shifting, as the digital landscape evolves, so too do advertising strategies. In both print and digital, advertisers are searching for channels through which to reach select audiences with impactful marketing.
MediaRadar studied current consumer advertising trends and learned some key insights:
- High CPM ad placements are on the rise, especially mobile and native.
- Looking at print, niche and enthusiast categories are on the rise. Regional titles also continue to florish.
- Native is growing with a 74% increase in number of placements in Q1 year over year.
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