The Impact of the FTC’s Guidelines for Native Ads

The Impact of the FTC’s Guidelines for Native Ads


  • Q: Who is impacted by the FTC’s new guidelines?
  • A: All websites selling native!

In December of 2015, the FTC announced a set of rules for publishers to help standardize native advertising and prevent consumers from being misled.

According to MediaRadar data, 70% of sites will need to modify their current native advertising format. This white paper outlines a checklist to ensure your native ads are labeled correctly and compliant with the new guidelines.

Download now to learn:

  • How to label native ads
  • Video and sound instructions
  • Differentiating editorial and advertising content
  • Listing the author
  • And more tips


MediaRadar is a multimedia ad sales intelligence tool— that will help you uncover new prospects, create custom pitches and includes detailed competitive analysis.