The Impact of the FTC’s Guidelines for Native Ads
PUBLISHERS MUST BE COMPLIANT
- Q: Who is impacted by the FTC’s new guidelines?
- A: All websites selling native!
In December of 2015, the FTC announced a set of rules for publishers to help standardize native advertising and prevent consumers from being misled.
According to MediaRadar data, 70% of sites will need to modify their current native advertising format. This white paper outlines a checklist to ensure your native ads are labeled correctly and compliant with the new guidelines.
Download now to learn:
- How to label native ads
- Video and sound instructions
- Differentiating editorial and advertising content
- Listing the author
- And more tips
MediaRadar is a multimedia ad sales intelligence tool— that will help you uncover new prospects, create custom pitches and includes detailed competitive analysis.