Auto Companies Increased Their Online Advertising Activities, Increasing Unit Sales, Particularly Light Trucks
There was a significant increase in online advertising activities from six leading auto companies this past summer: Ford, General Motors, Fiat Chrysler Automobiles, Nissan Motor, Honda, and lastly Toyota. This rising trend for greater online advertising presence in turn, influenced unit sales across the board.
ReadNative Advertising Index – February 2015
Technology Brands Lead Native Advertising, According To MediaRadar’s Latest Native Advertising Index
ReadMediaRadar Native Advertising Index
Native Advertising Has Increased 122% Between May and October Of This Year, According To MediaRadar’s Latest Native Advertising Index
ReadMediaRadar Online Video Advertising Index, October 2014
As online video consumption continues to skyrocket, online video advertising continues to be a rapidly growing online ad format, according to MediaRadar’s latest Online Video Advertising Index.
ReadLittle Overlap Between Print and Online Advertisers in Consumer Magazines
The explosion of digital content consumption in the last decade has created many successful digital-only publications and turned traditional magazines into multi-platform media brands. Perhaps surprisingly, there is still little advertiser overlap and integrated ad sales between these brands’ print and online platform. While there is some overlap, online advertisers and print advertisers are two discrete groups of advertisers.
ReadAdvertisers Continue to Move Into Print
With all of the discussions within the publishing and advertising industries about marketers increasingly adding budget into digital advertising, the state of print advertising is often overlooked. Even with the quickly growing size of the online advertising market, brands are continuing to enter into the print advertising market. In fact, the number of brands advertising in print magazines is increasing.
ReadSpecial Ad Features Abound in September Fashion Issues
Fall has officially arrived, and many of us have already begun putting away our summer clothes and hunting for new autumn outfits. Every year, women’s fashion magazines usher in the fall season with new styles and designer fashions in their benchmark September issues. Women’s fashion magazines had a strong September, with 737 different advertisers running ads across the seven largest titles.
ReadProfessional Service Brands Deliver Ad Pages
The Professional Service advertising category posted ad page gains January-August 2014, with ad pages up 4.3% to 2,093.1 total pages versus the same period in 2013, as measured among 158 consumer magazines.
ReadOutdoor Athletics Advertising Up In Time For Summer
Despite an overall decline in ad pages in consumer magazines through the first half of 2014, several advertising categories increased their print advertising January-June. Measured from 157 national consumer magazines, Home Furnishings (+7.4%), Financial & Real Estate (+7%), Professional Services (+4.6%) and, perhaps most notably, Athletics (+7.6%) were all ad-page positive through June.
ReadJewelry Ads Sparkle for Mother’s Day
Magazine media advertising for jewelry brands typically peaks twice during the year: around Mother’s Day and in Q4 for the holiday season.
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