Financial & Real Estate Ads Rebound
2013 was a rebound year for the magazine industry, as many brands increased their investment in print advertising and the decline in ad pages many magazines had experienced for several years began to slow. Through the first two months of 2014, several advertising categories have continued to increase their advertising across 158 national consumer magazines, including Beverages (+20%), Home Furnishings (+20%), Medical & Pharmaceutical (+5%), and Apparel & Accessories (+4%).Read
Apparel Brands Increase Print Advertising
Many advertising categories increased print ad pages in 2013, helping to slow the decline in magazine ad pages that we’ve seen in recent years. The Medical/Pharmaceutical, Home Furnishings, Technology, and Beverages categories all increased ad pages from 2012.Read
Magazines Thirsty for Beverage Ads in Q3 2013
The Beverages category was among the advertising categories that saw the most growth in third-quarter 2013, along with the Medical/Pharmaceutical and Financial/Real Estate categories. Ad pages from Beverage brands rose 15.8% to 1,072.2 total pages July-September 2013 versus the same period in 2012 – as measured among 182 consumer magazines. After this active third-quarter, the Beverages category was up 0.6% to 2,645.5 total pages January-September, 2013. During this period, 139 Beverages brands increased ad pages and there were 72 brands that didn’t advertise January-September 2012.Read
Are Tobacco Companies Increasing Advertising?
According to recent surveys by the Centers for Disease Control and Prevention, there were about 3 million less smokers in 2011 than in 2009. It appeared that tobacco companies were beginning to increase advertising to win back customers. Tobacco advertising in magazines had been down in recent years, but increased 11% to 160 pages in Q1 2012 led by large campaigns from Newport and Natural American Spirit.Read