MediaRadar Native Advertising Index

Native Advertising Has Increased 122% Between May and October Of This Year, According To MediaRadar’s Latest Native Advertising Index

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MediaRadar Online Video Advertising Index, October 2014

As online video consumption continues to skyrocket, online video advertising continues to be a rapidly growing online ad format, according to MediaRadar’s latest Online Video Advertising Index.

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Little Overlap Between Print and Online Advertisers in Consumer Magazines

The explosion of digital content consumption in the last decade has created many successful digital-only publications and turned traditional magazines into multi-platform media brands. Perhaps surprisingly, there is still little advertiser overlap and integrated ad sales between these brands’ print and online platform. While there is some overlap, online advertisers and print advertisers are two discrete groups of advertisers.

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Advertisers Continue to Move Into Print

With all of the discussions within the publishing and advertising industries about marketers increasingly adding budget into digital advertising, the state of print advertising is often overlooked. Even with the quickly growing size of the online advertising market, brands are continuing to enter into the print advertising market. In fact, the number of brands advertising in print magazines is increasing.

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Special Ad Features Abound in September Fashion Issues

Fall has officially arrived, and many of us have already begun putting away our summer clothes and hunting for new autumn outfits. Every year, women’s fashion magazines usher in the fall season with new styles and designer fashions in their benchmark September issues. Women’s fashion magazines had a strong September, with 737 different advertisers running ads across the seven largest titles.

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Professional Service Brands Deliver Ad Pages

The Professional Service advertising category posted ad page gains January-August 2014, with ad pages up 4.3% to 2,093.1 total pages versus the same period in 2013, as measured among 158 consumer magazines.

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Outdoor Athletics Advertising Up In Time For Summer

Despite an overall decline in ad pages in consumer magazines through the first half of 2014, several advertising categories increased their print advertising January-June. Measured from 157 national consumer magazines, Home Furnishings (+7.4%), Financial & Real Estate (+7%), Professional Services (+4.6%) and, perhaps most notably, Athletics (+7.6%) were all ad-page positive through June.

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Jewelry Ads Sparkle for Mother’s Day

Magazine media advertising for jewelry brands typically peaks twice during the year: around Mother’s Day and in Q4 for the holiday season.

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Garden Supply Ad Pages Grown Over 2013

Memorial Day is right around the corner, marking the unofficial start to summer. Through the first five months of 2014, advertisers have been reminding us to get our yards ready for the summer months and Memorial Day barbeques.

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Financial & Real Estate Ads Rebound

2013 was a rebound year for the magazine industry, as many brands increased their investment in print advertising and the decline in ad pages many magazines had experienced for several years began to slow. Through the first two months of 2014, several advertising categories have continued to increase their advertising across 158 national consumer magazines, including Beverages (+20%), Home Furnishings (+20%), Medical & Pharmaceutical (+5%), and Apparel & Accessories (+4%).

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