OTT & TV Anywhere: MediaRadar’s OTT Ad Insights from 2021
The streaming industry has entered a new chapter. There is now an abundance of streaming options. Dominant players like subscription-only Netflix are now facing stiff competition from ad-supported and ad-supported hybrids – (i.e. ads + subscription platforms), such as Hulu & Discovery+. These
players and more, have added a new layer of diversity in content, pricing models and advertising options for both consumer and advertiser.
How are platforms performing in the world of advertising? In this report, we’ll take a dive into MediaRadar’s OTT data covering overall OTT and category trends in ad spend.
In this free report, we go deep into MediaRadar’s OTT Ad Insights from 2021
- Advertiser metrics across the 5 leading ad-supported streaming services
- What drives ad sales in OTT channels
- How OTT channels perform compared to their peers
- Ad load analysis insights across channels
- Trends in ad duration & why it matters
- House Ads trends
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