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MediaRadar Blog

Are TV commercials really getting shorter?
June 7, 2019

Are TV commercials really getting shorter?

  • MediaRadar Trend Report
  • TV Advertising
  • TV Trends

Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?

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Why the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters
May 14, 2019

Why the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters

  • Advertising Trends
  • MediaRadar Trend Report
  • TV Advertising

The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.

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Trend Report Preview: TV Advertisers With RFPs Coming Soon
May 8, 2019

Trend Report Preview: TV Advertisers With RFPs Coming Soon

  • MediaRadar Trend Report
  • RFP
  • RFP Predictor
  • TV Advertising
  • TV Trends

upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.

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