Why the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters

The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.

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Trend Report Preview: TV Advertisers With RFPs Coming Soon

upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.

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