Programmatic for B2B

Programmatic for B2B


What is programmatic advertising? And more importantly, how do I sell it, and is it worth it for a niche B2B publisher?

MediaRadar explores programmatic auction types, benefits for B2B publishers, sales tips and behavioral targeting. Understand the pros and cons of real-time bidding (open auction), invitation-only (private marketplace) and direct exchanges (programmatic direct).

Download now to learn:

  • How programmatic advertising works
  • What are the B2B industry buying trends
  • How to setup programmatic
  • How to sell against programmatic

This comprehensive white paper also provides advertiser examples and scenarios.

MediaRadar is a multimedia ad sales intelligence tool— that will help you uncover new prospects, create custom pitches and includes detailed competitive analysis.