MediaRadar’s Guide to Lead Scoring (For Ad Sales Reps Who Want to Close More Deals) Download Now

Programmatic for B2B

Programmatic for B2B


What is programmatic advertising? And more importantly, how do I sell it, and is it worth it for a niche B2B publisher?

MediaRadar explores programmatic auction types, benefits for B2B publishers, sales tips and behavioral targeting. Understand the pros and cons of real-time bidding (open auction), invitation-only (private marketplace) and direct exchanges (programmatic direct).

Download now to learn:

  • How programmatic advertising works
  • What are the B2B industry buying trends
  • How to setup programmatic
  • How to sell against programmatic

This comprehensive white paper also provides advertiser examples and scenarios.

MediaRadar is a multimedia ad sales intelligence tool— that will help you uncover new prospects, create custom pitches and includes detailed competitive analysis.